Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Your strategy is off (or non-existent).

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 118

Retail Social Media How To UGC 118

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. customers what truly matters in social media interactions with brands they love.

Trends 103

Trends Social Media Loyalty Authentication 103

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Why is good writing important for social media success? Are you sure your social media expert has the writing chops it takes to succeed?

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. The list goes on.

Examples 126

Examples LinkedIn Strategy Content 126

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 91

Social Media HootSuite How To Policies 91

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Social Media 95

Social Media Brands Survey Trends 95

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2B 85

B2B Company Social Media How To 85

Buffer Social

JANUARY 22, 2025

"Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? The space is crowded, but it’s only getting more so.

Social Media 115

Social Media LinkedIn Instagram Platform 115

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 261

Social Media Management Skills Social Media Metrics 261

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 361

Tips Marketing Privacy Influencer 361

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 99

Analytics Social Media Tools Price 99

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Ignite Social Media

MARCH 5, 2025

Building a social media content calendar isnt just about filling up a schedule with postsits about creating content that engages your audience, keeps your brand top of mind, and drives results. A breaking news story, a cultural moment, or even a crisis might make you rethink your scheduled content. A seasonal campaign?

Social Media 78

Social Media Content FeedBurner How To 78

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what are some of those bad habits?

Social Media 203

Social Media Marketing Trends Communities 203

Buffer Social

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. It's become my content home base where I can work through editing and scheduling everything.

Social Media 106

Social Media Content Apple System 106

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively.

Social Media 256

Social Media Strategy Influencer LinkedIn 256

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 77

Statistics Social Media Reddit Authentication 77

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content Curation UGC 264

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. But they’ve also required changes from social media marketers. More Regulations of Social Platforms. Legislators love a news series like the Facebook Files. There were five.

Social Media 179

Social Media Facebook Marketing Proposal 179

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source .

Education 264

Education Examples Social Media Meme 264

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. TikTok Goes Mainstream.

Social Media 209

Social Media API Reputation Compete 209

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 331

B2B Influencer Platform SMS 331

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 87

Retail Social Media How To UGC 87

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. So far, so what ?

Social Media 259

Social Media Meme Fashion Trends 259

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 88

Social Media Brands Transportation Meme 88

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? And which colors are the right fit for your social media strategy ? And which colors are the right fit for your social media strategy ?

Journal 149

Journal Social Media Instagram Campaign 149

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 95

Reddit Tips HootSuite Marketing 95

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Tools 119

Tools Marketing Price Hubspot 119

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement?

Report 133

Report Engagement CPC Metrics 133

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content.

B2B 118

B2B Trends Industry Authentication 118

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? appeared first on Ignite Social Media.

Flash Mob 163

Flash Mob Social Media Marketing Meme 163

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 215

Social Media Policies How To Guidelines 215