Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Or, maybe they’ll inspire content for your next marketing campaign. Purchase Intent.

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Social Media HootSuite Template Templates 145

Keyhole.co

FEBRUARY 13, 2023

So keep your dedication driven to the campaigns. Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. Performance of Hashtags: Hashtags’ performance will indeed determine the performance of your content. Dig deeper to know more about sentiment.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

SEPTEMBER 28, 2023

Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Use hashtags – Make sure you’re always reaching the right people. Hashtags help you to find people that are likely to be interested in your Reels. Can you use hashtags in your Reel?

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Instagram Hashtag Patterns Analytics 52

Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Inform content strategy & campaigns.

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Twitter Sentiment Hotels Influencer 79

Sprout Social

SEPTEMBER 17, 2019

See for instance how the top search results for “London travel guide” all use the target keyword or its variation in the titles and meta descriptions. 3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. The uses and benefits of keyword research.

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Research SEO How To CPC 103

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Take a Stance. Offer a Chance to Win.

Content 60

Content How To Tumblr UGC 60

Hootsuite

MAY 18, 2023

travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3. This sentiment isn’t limited to a particular locale, language or culture.

Video 112

Video HootSuite How To UGC 112

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

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Campaign Social Media Travel Hashtag 145

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Marketing executives: Sharpen campaigns, assess audience stance, and accurately assess campaign success. Sentiment analysis: Analyze the exchanges’ emotional undertones.

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Social Media Sentiment Reputation Analysis 52

Hootsuite

OCTOBER 12, 2023

Here are a few things you should check and take note of each day: Mentions of your brand Mentions of your product or service Specific hashtags and/or keywords Competitors and partners Industry news and trends As well, if your business has a physical location or storefront, use geo-search to filter for local conversations.

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Social Media HootSuite How To Template 120

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

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Hashtag Tips Meme Folksonomy 111

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Also, you can monitor engagement analytics on your campaigns from the platform.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

JANUARY 19, 2024

If you utilize trending hashtags and challenges, businesses can tap into TikTok’s viral nature and increase their reach organically. From graduation celebrations to travel adventures and surprises, creators shared glimpses of their lives through a nostalgic lens, offering a collective reflection on the rollercoaster that was 2023.

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Trends Hashtag Fashion Energy 59

Webbiquity SMM

JANUARY 2, 2013

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Convince & Convert ). 9 out of 10 marketers say they measure social presence (e.g., eMarketer ).

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Social Media B2B Marketing SEO 245

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

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Influencer Examples Brands Fashion 114

Keyhole.co

JUNE 8, 2023

We’ll talk about the importance of optimizing your profile, creating engaging content, mastering the art of hashtags, and so much more. Optimize for engagement: Use Instagram features like hashtags, location tags, and user tags to increase the visibility of your posts. And remember, Keyhole has hashtag tracking features!

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Instagram How To Hashtag Influencer 52

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

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Template Templates How To Tourism 145

Hootsuite

MARCH 26, 2020

Credit/Author: Kristi Rugg, Mathew John #FindYourPark #ParkWeek #StarrySkies Music: "Palemote" by Slow Meadow ([link] #nationalparkservice #greatoutdoors #travel #exploreamerica. Let’s take a look at a simple example: Campaign slogans. How will my campaign help solve their problems?” Do this for one to three months.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Keyhole.co

FEBRUARY 13, 2022

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Global brands like Taco Bell, Coca-Cola, and Yum!

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

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Campaign Social Media UGC Metrics 131

agora pulse

JANUARY 25, 2021

Some of their tasks include: Creating a buzz around new promotions and campaigns. If you travel back in history, you will always find community managers. The post encouraged users to share stories about what being a dad means using the hashtag #HappyFathersWay. This is often on forums rather than the company’s main channels.).

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Communities Forums Disqus Social Media Management 112

Pixlee

DECEMBER 30, 2020

The difference, to me, is that an influencer is someone that may work with you on a campaign, but if one of our competitors provides a higher bid next season they may switch and work with someone else. To get your feet wet, I recommend bringing an influencer into an upcoming campaign rather than launching a full influencer program.

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Features Brands Influencer Travel 52

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. 300% increase in traffic to the WestJet Christmas campaign landing page.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. 300% increase in traffic to the WestJet Christmas campaign landing page.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Hootsuite

JULY 9, 2019

Are you in an industry dominated by a third-party review site (like TripAdvisor for travel, or Yelp for food and beverage)? In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. This not only encourages reviews—it also drives future sales!

Strategy 111

Strategy How To Marketing Review 111

Convince & Convert

APRIL 27, 2012

There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. The two million fans actually came from a campaign that we did within the game Farmville. That’s a fact.

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Insurance Journal Research Hashtag 115

Hootsuite

SEPTEMBER 2, 2020

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. When the outdoor brand MEC launched a week-long social media campaign encouraging its followers to remember their favourite camping memory, it also inspired users to tag their friends who were there.

Instagram 143

Instagram How To HootSuite Geotagging 143

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline. And bad news travels fast.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

MAY 29, 2023

Simply enter your prompt, URL, or hashtag, and your AI caption writer will whip up a captivating caption that fits the tone and voice you specify. You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. Ad management AI has long been used to optimize social media ad campaigns.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

AUGUST 14, 2023

Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

APRIL 6, 2023

By personalizing chatbot questions and making the interactions seamless, airlines can make the painstaking process of planning a trip and traveling much easier for both the user and the business thus increasing customer satisfaction. Travelocity uses a chatbot on its website to help with travel plans.

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Marketing Airlines Conversation Team 82