16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Why Tech Companies Must Be Careful About Change

Convince & Convert

” Beyond the realm of Twitter, the story of platform’s minor makeover is being told and shared by major media players: At the same time, our Top Hashtags around the story show indicate both excitement and disappointment about the feature change, as many are asking for the stars/favorites to come back: Overall, Twitter’s decision to go from stars to hearts clearly generated a ton of buzz—BUT, this comes at the cost of unhappy Twitter users, for now at least.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Coca Cola’s Campaign with Travel & Food Influencer Miette Dierckx. Coca Cola partnered with Travel and Food influencer Miette Dierckx , along with 11 other Belgian influencers , to create content for the heritage soda brand. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. I love to travel and am manifesting big time that we can do it on a more permanent basis in the near future.

The complete guide to Twitter listening

Sprout Social

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter. As a travel company, you can ask your influencers to push that discussion point more.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Credit/Author: Kristi Rugg, Mathew John #FindYourPark #ParkWeek #StarrySkies Music: "Palemote" by Slow Meadow ([link] #nationalparkservice #greatoutdoors #travel #exploreamerica. The $30 fee is to cover rides if you need to travel. ^JP.

Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

I think if you know what your baselines are, you can tell what the sentiment is. SC: Diego Huerta is a travel photographer. He travels for weeks in his red Jeep, often going down to Mexico, and he tells the stories of indigenous native communities.

Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

How to do keyword research for SEO and beyond

Sprout Social

See for instance how the top search results for “London travel guide” all use the target keyword or its variation in the titles and meta descriptions. 3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. The Trends Report further narrows down the trending topics and hashtags relevant to your brand, competitors and industry.

10 Government Agencies Doing an Amazing Job on Social Media

Social Media Strategies Summit

Using the hashtag #KnowYourMil, the agency showcases some of the more exciting, unusual, and unexpected projects it’s involved in across the world, such as supporting scientific research in the Antarctic: 4.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Are you in an industry dominated by a third-party review site (like TripAdvisor for travel, or Yelp for food and beverage)? In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. Hootsuite Insights can help you keep track of social sentiments, mentions and more. Make it easy to collect user-generated content by creating a branded hashtag. What is social proof?

Celebrate Community Managers Day in 2021

agora pulse

If you travel back in history, you will always find community managers. The post encouraged users to share stories about what being a dad means using the hashtag #HappyFathersWay. Creating a hashtag allows your community to easily follow and join in with conversations.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. 12 of the top 15 interest categories on Pinterest are related to commerce, including jewelry and accessories (#1), flowers and gifts (#2), food (#4), books (#7), travel (#8), apparel (#11), home furnishings (#14) and toys (#15).

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. In the first six months, viewers clicked through photos on the Traveller Photos social hub page to continue their path to over 150 different pages on NovaScotia.com.

UGC 40

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. In the first six months, viewers clicked through photos on the Traveller Photos social hub page to continue their path to over 150 different pages on NovaScotia.com.

UGC 40

How Periscope is Breaking Media Boundaries

Convince & Convert

Paul Ronzheimer, a German journalist, began using the app to capture unedited, live footage of his travels with a group of Syrian refugees from the Greek island of Kos across Europe (follow Paul on Twitter/Periscope ). Before Ronzheimer began sharing his travels, he had a mere 1,500 Periscope followers. The Second GOP Debate. It was another huge night in politics on Wednesday, as CNN hosted the second Republican debate for the 2016 race to the White House.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. You used the hashtag “#Farmers5″ during a race just last weekend or the week before. Putting the hashtag on the car was I think a great way to actually do that.