16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

How to Manage Social Media for Business in Only 18 Minutes a Day


That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

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Why Tech Companies Must Be Careful About Change

Convince & Convert

60% of Turo’s revenue comes from out-of-town travelers, renting cars from other travelers that have left their cars behind at airports. Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing.

How to Create a Buyer Persona (Includes Free Persona Template)


Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Result : brand sentiment, customer sentiment. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

Social Media in Government: Benefits, Challenges, and How it’s Used


Credit/Author: Kristi Rugg, Mathew John #FindYourPark #ParkWeek #StarrySkies Music: "Palemote" by Slow Meadow ([link] #nationalparkservice #greatoutdoors #travel #exploreamerica. The $30 fee is to cover rides if you need to travel. ^JP.

What is Social Proof and How to Use it In Your Marketing Strategy


Are you in an industry dominated by a third-party review site (like TripAdvisor for travel, or Yelp for food and beverage)? In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages.

How to do keyword research for SEO and beyond

Sprout Social

See for instance how the top search results for “London travel guide” all use the target keyword or its variation in the titles and meta descriptions. 3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Coca Cola’s Campaign with Travel & Food Influencer Miette Dierckx. These days, influencer marketing is just about everywhere.

The complete guide to Twitter listening

Sprout Social

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter. As a travel company, you can ask your influencers to push that discussion point more.

Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6 million uses of the hashtag currently on Instagram.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website.

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How Periscope is Breaking Media Boundaries

Convince & Convert

Paul Ronzheimer, a German journalist, began using the app to capture unedited, live footage of his travels with a group of Syrian refugees from the Greek island of Kos across Europe (follow Paul on Twitter/Periscope ). The Second GOP Debate.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. In the first six months, viewers clicked through photos on the Traveller Photos social hub page to continue their path to over 150 different pages on NovaScotia.com.

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. Putting the hashtag on the car was I think a great way to actually do that.