article thumbnail

How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 108
article thumbnail

Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality.

Hotels 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Well Traveled.

UGC 145
article thumbnail

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. . — Lil Sasquatch (@lilsasquatch66) October 22, 2020. Go forth and explore.

Travel 119
article thumbnail

Decoding corporate communications: Functions, goals and skills

Sprout Social

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. We hear you're all loving the song.

Skills 111
article thumbnail

How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

Hashtag 52
article thumbnail

Influencers Behaving Badly: What’s a Brand to Do?

Ignite Social Media

How to Protect Your Brand in Influencer Partnerships There are a few precautionary measures you can take to help protect your brand as you prepare to hire influencers for your social media marketing campaign. How to Respond to Influencers’ Bad Behavior We always say good news should travel fast, and bad news should travel faster.