Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Instagram Social Media 165

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. 80% of customers expect companies to interact with them on social.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. That’s because, in several ways, influencers are marketers with an audience, and brands who seek help from them must respect the influencer’s engagement processes. . You need to personalize the way you keep in touch with each influencer.

Influencer 124

Influencer Campaign Tools API 124

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Sometimes brands partner with creators for specific campaigns or launches. If the creators you want to partner with have an engaged community, you can get a sense of who they are.

Campaign 105

Campaign Content How To Influencer 105

Keyhole.co

JULY 29, 2023

In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Engaging with customers through interactive content Starbucks uses interactive content to engage with its audience. You don’t have to be a B2C company.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

The Realtime Report

OCTOBER 7, 2021

SWIRL aims to empower brands globally with experiential technology to engage more customers, shorten their purchase journey and accelerate online sales. SWIRL is on a mission to make eCommerce more engaging and human by bringing the in-store shopping experience online.

Video 163

Video SMS Real Estate Retail 163

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Metrics Loyalty 90

Social Media Strategies Summit

NOVEMBER 28, 2022

Engagement. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Sales : To see if your FB ads were successful, calculate ROI by dividing the revenue generated from the campaign by the total amount spent on ads. App Promotion. Image source. Facebook Ad Options. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Paid Media : This is advertising, sponsorship and other ‘for money’ ways of extending reach and boosting engagement. Let’s look at an example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

SocMed Sean

MARCH 10, 2022

If your product or service fits into one of those categories, ads may be the perfect fit for your company. The most common industries utilizing the platform are information technology and services, hospital and healthcare, construction, education management, retail, financial service, accounting, computer software, auto, and higher education.

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement?

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

Industry 111

Industry Examples Real Estate Brands 111

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Idaconcpts

OCTOBER 12, 2012

Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer. The customer’s birthday is a great opportunity to make a timely offer and remind them about your company once again. Be one of these companies. Just keep them engaging to get more responses.

Engagement 168

Engagement Template Templates Retail 168

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

Hashtag 100

Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Jon Loomer

NOVEMBER 22, 2022

The common theme here, though, is that you will be seeing ads for retail products at significant discounts. People actually want to see your ads and will engage with them at a high rate. Service companies can be good if you offer gift cards. Consider turning off one of the campaigns. Deals, deals, and more deals.

CPM 189

CPM Discount Facebook Advertising 189

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Facebook Ad Metrics are Robust, and Campaigns can be Easily Adjusted.

Facebook 130

Facebook Strategy Marketing Travel 130

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? And 23% of users follow companies and brands they purchase from on social media. Knowing how to maximize your paid and organic Facebook campaigns is key to making more sales.

Strategy 100

Strategy Brands Facebook How To 100

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. Creating a unique branded hashtag will maximize brand exposure and garner momentum for a company and/or social media campaign.

Engagement 110

Engagement Brands Hashtag Eventful 110

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. And that’s why it is all the more important for your business to have a Facebook engagement strategy to retain and increase your Facebook page engagement. What is Facebook engagement rate? With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

JANUARY 22, 2020

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. A fashion retailer showing how to style a trendy piece? The opportunities are endless (and adorable!).

Types 177

Types Delicious UGC Bazaarvoice 177

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). The idea was to enhance and magnify customer engagement by exchanging fragrances and manicures for tweets and videos. A recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.

Social Media 177

Social Media Retail Fashion Sports 177

Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. At a high level, a brand ambassador is simply someone who speaks positively about your company. At a glance, influencer marketing campaigns and brand ambassador programs might seem identical. They know you. Good question!

Brands 144

Brands How To Hashtag Applications 144

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. View this post on Instagram.

Campaign 60

Campaign Social Media How To Instagram 60

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. This keeps their audience engaged no matter where they are.

Brands 109

Brands Retail Marketing Mobile 109

Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . Sprouts has a Pinterest campaign this summer called Great Summer Grillin , where they are giving away 10 stainless steel grills.

Retail 146

Retail Marketing Sports Team 146