Influencer Engagement: Finding a Fit

Waxing UnLyrical

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Influencers are a critical component of an effective communications campaign.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

“We specialize in civic engagement situations of high emotion, conflict or controversy.” On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” It was also revealed that Dialogue Partners was the only company that had tendered for the project.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The question then becomes, what’s your company’s Thread Screen?

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement.

Why Businesses Should Hire an SEO Company?

Social Media Marketing

All the businesses in today’s time need both the digital marketing and SEO campaigning to increase their business growth and make their business profitable and successful. Why Should Companies Hire SEO Firm? But the question arises how can a company attain noticeable improvements and become successful? One of the ways is to hire an efficient SEO company and it will surely improve the company’s website ranking on the search engine result page.

SEO 83

How One Company is Measuring What Really Matters

Convince & Convert

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image.

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline.

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The campaigns are: Awareness, targeting Cold audiences. Awareness Campaigns Targeting Cold Audiences.

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

How do you spark your social media engagement ? It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. But there is a lot you can do to increase your social media engagement.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Image via BigStockPhoto.com.

The Elements Of A Social Media Campaign

The Social Media Incubator

What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. Do you know?

How to Build a More Engaged Audience by Using a Social Media CRM

agora pulse

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. Find out how to build an engaged audience with the help of a social media CRM. Track engaged follower activity.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. While Victoria Secret is not the first company to do this, customized emojis offer a way to give fans something that they can enjoy— all for free.

Diesel Kicks Ass With New Campaign! | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign!

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

Let’s evaluate the potential opportunities that can instill positive feelings and compel followers to share, participate and engage in social conversation. But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk.

Companies Embrace Social Media

Mindjumpers

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach.

7 Companies That Almost Tricked Us This April Fools’ Day

Convince & Convert

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year.

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. The best part, these campaigns are highly efficient to run.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed?

This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

Deeply understanding who they are and what they’re looking for as it relates to your company is the foundation for creating remarkable experiences. An inspiring part of this campaign is how the customer with a vision, Sarah M.,

Building a Lead Nurturing Campaign? Don’t Forget This

Oktopost

It’s one thing to attract potential buyers, but quite another to keep them engaged and interested in your company throughout the buyer journey. Chances are you or your marketing team have spent a great deal of time and money designing a lead nurturing campaign. Marketing Automation Lead Nurturing Social Analytics Social Engagement Social Selling

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

How to Measure the Return On a Social Media Campaign

Mindjumpers

Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. A part of monitoring the efficiency of the campaign is to be working with some tools. Social Media campaigns customer measure

9 Ways to Increase Instagram Engagement in 2019

Later

Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing?

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

Grace, marketing manager at Blenders Eyewear — an eyewear brand out of San Diego, CA — has helped the company reach more than 42 million people with its Instagram ads and had shown a profitable return on that ad spend. Here’s how Blenders successfully creates Instagram ads campaigns.