Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy. We’re here to help !

UGC 98

UGC Brands Authentication Banking 98

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 87

UGC Film How To Skills 87

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them.

Campaign 97

Campaign UGC Content Sports 97

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . Putting your followers in the spotlight is not only a great way to encourage engagement, but it’s also effective for showcasing your products and adding a strong social proof element. .

Campaign 95

Campaign Instagram UGC How To 95

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

AUGUST 22, 2020

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. Utilize UGC Efficiently.

UGC 54

UGC Authentication Patterns Communities 54

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Webbiquity SMM

NOVEMBER 8, 2022

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. They often have a highly engaged fan base. For example, buyers may choose a product with a 4.7

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. But when combined, they become a dynamic duo that can boost engagement rate and rapidly expand your customer base. Track your brand hashtags on Keyhole for UGC content 3.

Campaign 52

Campaign Social Media Marketing Metrics 52

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

Pixlee

SEPTEMBER 8, 2020

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Work With Diverse Influencers. Include Your Current Customers.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Sometimes brands partner with creators for specific campaigns or launches. If the creators you want to partner with have an engaged community, you can get a sense of who they are.

Campaign 105

Campaign Content How To Influencer 105

Pam Moore

MAY 7, 2023

The challenge of identifying and engaging with the right micro-influencers has never been more critical. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. One area of marketing that has gained significant traction in recent years is influencer marketing.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

The challenge of identifying and engaging with the right micro-influencers has never been more critical. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. One area of marketing that has gained significant traction in recent years is influencer marketing.

Small Business 147

Small Business Review Influencer Collaboration 147

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. So, how do they manage to maintain this delightful steam?

Engagement 52

Engagement Social Media Strategy Meme 52

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Create Omnichannel Marketing Campaigns. Create Omnichannel Marketing Campaigns. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. For instance, if your primary objective is to build brand awareness, your more specific goals can involve increasing engagement, growing your followers, and cross-promotion. Actively Engage on the Platform.

Small Business 204

Small Business Instagram Platform How To 204

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

Campaign 67

Campaign UGC Apparel Content 67

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. is the best way to reach a large audience and engage them. is the best way to reach a large audience and engage them. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

JANUARY 8, 2024

What does UGC mean? It’s the post that never goes out of style and continues to engage your audience long after it’s been published. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. Hey, engagement is engagement!

Social Media 124

Social Media CPA CPM CPC 124

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Make sure to engage with or respond to all reviews, good or bad. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. Who do they engage with on social media?

Social Media 122

Social Media UGC How To HootSuite 122

Pixlee

MAY 28, 2021

It is easier for a fashion or sporting goods company to think and decide what type of content to post. For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends. Use Contests to Engage your Customers & Community. UGC can help your brand appear more personable, human, and relatable.

Instagram 83

Instagram Insurance UGC Brands 83

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Respond to Engagement and Mentions. Follow and Engage With Influencers. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. For employees it’s about loving their work, the company culture and, of course, the product. Who is a brand advocate?

Brands 128

Brands ROI Authentication UGC 128

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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UGC Content Widget Influencer 52

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. All Red Bull social media accounts are active and filled with engaging content. Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. These UGCs have a sense of drama and hook your attention.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

JULY 19, 2021

After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns. Think Macro and Micro Influencers.

Influencer 96

Influencer Marketing UGC How To 96

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Publishing timely, relevant content results in happy, engaged fans. Feature posts for Evergreen Engagement.

Engagement 56

Engagement Social Media Brands UGC 56