Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Ask Your Community for Recommendations. #1:

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Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) A super-engaging campaign that doesn’t blow the budget! The result? View this post on Instagram.

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Collaboration Brands Instagram How To 63

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It has to be strategic. Take Pipedrive, for example.

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Bill Hartzer

SEPTEMBER 29, 2023

Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. Brad Nogle, Head of Ecommerce at HOP WTR, expressed enthusiasm about the platform, stating, “HOP WTR has a large community of super fans who love our product and brand.

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Sprout Social

JANUARY 25, 2021

In this article, we’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for. Credibility in your industry. Do their comments sound informed and demonstrate a clear expertise on the topics that matter most in your industry?

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Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Moreover, brands today can use their websites to build a community around their product or service.

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Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

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Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. times more than those with digital suppliers.

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Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

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Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  It creates a sense of community and shows that the company values its employees.

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Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. A takeover on Instagram Stories.

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Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 100

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

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Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

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Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

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Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

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Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. That’s the end goal of any marketing campaign, right? Wait ‘till you hear about BeReal.)

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Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. Length of the campaign.

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Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

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Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. The brand has numerous tie-ups with brands from diverse industries and realms.

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Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. Influencers help grow your eCommerce business as they have built a community that trusts them. The answer lies in the nature and goals of your marketing campaign.

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Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. And now, Trello frequently collaborates with her to create content for their brand channels too. Looking at the industry more broadly also helps you gauge overall brand awareness and perception.

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Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 For the Black community, this signified a breach of trust. Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. That’s me, in a @CocaCola campaign!

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Influencer Marketing Reputation Collaboration 132

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries. Feature User-Generated Content (UGC).

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Sprout Social

JULY 28, 2022

With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. To source ideas for these videos, we look at new and existing campaigns, upcoming feature launches and other high-priority business updates. View this post on Instagram.

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Template Templates Social Media Video 97

Social Media Strategies Summit

JANUARY 21, 2021

At the current growth rate, the influencer marketing industry is on track to become a $15 billion dollar industry by 2022. Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. 1 Determine your marketing goals. 2 Do your research.

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Influencer Metrics Campaign Survey 188

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. million Facebook: 108 million Twitter: 3.3

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Strategy Social Media Loyalty UGC 69

Sprout Social

APRIL 20, 2023

There are even agencies that specialize in certain industries or sub-areas of social. Look for a partner that has experience that is applicable to your company, your industry and what you do. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt.

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Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

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Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. PiperTV was made for IGTV and was run and shot by students, focusing on student-driven topics rather than executive communications and university announcements.

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Social Media UGC Project Collaboration 130

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Predictably, Samsung has multiple country-specific and industry-specific social media accounts with tons of followers. LinkedIn: 4.2 Take the Gen X.

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Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Let’s dive in: 1.

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Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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Types Social Media Microblogging Overview 145

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Collaborate with other brands.

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Strategy Brands Hubspot Survey 131

Pixlee

APRIL 18, 2022

While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector.

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