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Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. Raising Cain: Why Herman Cain Is a PR Case Study. Politics was my first love, but she broke my heart.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies. White papers.

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Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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