Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention
Keyhole.co
JANUARY 18, 2024
In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.
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