Personalization vs. UGC: Which Resonates Better With the Modern Shopper?
SEPTEMBER 18, 2019
Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages. UGC cons.