Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages. UGC cons.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. Brand Marketing

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For consumers, it adds trust and transparency to the buying process. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. Extracting the most value from UGC means putting these hunches to the test.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. AI Powered UGC.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Customer feedback system and process sophistication.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Brand Marketing

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A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. Weddings.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. What are your brand’s values?

How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Brand Marketing

Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. When people see content from their peers that they can relate to, they’re more likely to trust the brand and convert.

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Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

Pixlee

Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission. Brand-building typically used to focus on how a brand’s message could be communicated to consumers. Brand Marketing

How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. Establish your brand.

Content Strategy: When Less is More

Pixlee

Use user-generated content to highlight your unique community’s experience with your products to stand out from similar brands. This helps establish trust with your brand and offers additional original validation. Brand Marketing

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Making the Most out of Your Instagram Stories

Ignite Social Media

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. If your brand has 10,000+ followers, you can use the linking feature in your Stories. Share UGC.

How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. Innovation in Ecommerce means innovation at every step of the buying process.

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2019 Social Media Trends to Watch

Ignite Social Media

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Emails make the review collection process outbound.

Gain Your Customers’ Trust With Permissioned Content

Pixlee

With the constant stream of user-generated content available on social media, it can be tempting for brands to repurpose that content without crediting the source. In fact, Pixlee has found that 85% of people are willing to grant permission for brands to use their content.

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The Marketing Power of User-Generated Content

Pixlee

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average. Brand Marketing

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How to Share an Instagram Post to Your Story (+ Design Hacks!)

Later

Plus, the original poster’s username will be clearly displayed, which is great for fairly crediting the contributors of user-generated content (UGC). . The whole process, end-to-end, takes less than 10 seconds! Find out how to create custom Instagram Stories GIFs for your brand!

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets.

How to Spring into a New Season with Fresh Content

Ignite Social Media

If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter what stage of the process you’re in, these four tips can lead you to a content calendar full of spring social content that’s on point for the season ahead.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

While not necessarily more technological demanding, Facebook 360 photos offer a wider and more practical range of possibilities for brands and individual users alike! First, the equipment and software necessary to capture and render 360 video footage is as expensive as the process is tedious.

How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy. more than they trust photos or videos produced by brands.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Feedback can come in the form of UGC. Brand Marketing

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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How to Use Instagram Stories to Increase Reach

agora pulse

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. While users may skip brands’ content in the feed, your content will absolutely pop up in their Stories stream. Encourage Users to Create UGC.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. One way to enhance marketing emails is with user-generated content (UGC.) Source: an example of an abandoned cart email with complementing UGC photos by American Giant.

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. Why Collection Ads Are So Appealing to Brands. Mobile is a bit of a missed opportunity for many brands, though. Incorporate UGC.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. The idea of a new shiny brand identity had completely backfired.

10 Social Media Predictions for 2019

agora pulse

In doing so, it began an overhaul of the data protection process giving users more authority over their personal data. I also see 2019 as the year when brands align their storytelling with enacting positive social change. Does the influencer match your brand and its ethics?

What a Modern Ecommerce Stack Looks Like

Pixlee

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Brand Storytelling Integration. That process looks very different than it did even two years ago.

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