agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes. UGC also demonstrates audience engagement.

UGC 110

UGC Social Media Content Hashtag 110

Ignite Social Media

APRIL 27, 2017

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

Social Media 108

Social Media Facebook Virtual World Marketing 108

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Ignite Social Media

JULY 15, 2019

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Sharing a beautiful image relevant to your brand, along with a question for your audience can give them the chance to share their thoughts or test their knowledge in a fun and easy to execute way.

Engagement 114

Engagement Discount UGC Upcoming 114

agora pulse

FEBRUARY 11, 2020

Instagram Stories usage has skyrocketed past Snapchat’s, and the feature has become so popular that it’s been adopted by Facebook and even YouTube ( though it is currently in beta). Reels could give you the chance to get your face and channel featured in the Explore section under the upcoming “Top Reels” tab.

Instagram 146

Instagram Meme Upcoming Authentication 146

agora pulse

OCTOBER 8, 2020

Stay on brand. Link your Instagram account with your Facebook page. Setting Up Instagram Shopping with Facebook Catalog Manager. The first possible way to do this is with Facebook Catalog Manager. Both of these services work by letting people buy directly from comments on Instagram (as well as Facebook.)

Instagram 179

Instagram How To Hashtag Guidelines 179

Hootsuite

SEPTEMBER 7, 2022

Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. An educator trying to land their next role may start by building brand awareness. University social media strategists may want to manage brand reputation or increase traffic. Generate UGC. Generate leads.

Education 93

Education Social Media Tips HootSuite 93

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

Social Media 96

Social Media Authentication UGC Communities 96

agora pulse

JUNE 29, 2020

Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least. Establish groups on Facebook. Facebook and Instagram are the two best platforms for this, but Twitter also works.

Social Media 104

Social Media Engagement How To Groups 104

agora pulse

JULY 28, 2020

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency.

Report 121

Report Data Social Media Content 121

Hootsuite

JANUARY 12, 2022

These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

YouTube 136

YouTube How To Authentication HootSuite 136

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

JANUARY 19, 2022

Both brands sell sneakers. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing. Tweets like the second and third feature customer feedback on other brands and their products that you can use to spark ideas for your product launch.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

FEBRUARY 5, 2019

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Check out how these brands are killin’ it with bots and what your business can learn from them. Hello Fresh manages to show off their brand voice and playfully introduce their bot from the word “go.”.

Examples 110

Examples Strategy Marketing Discount 110

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

JUNE 20, 2022

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Facebook is still the largest social media platform. hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. General Facebook hacks.

Tips 145

Tips HootSuite Badge Facebook 145

Social Media Strategies Summit

DECEMBER 1, 2022

As such, the school’s Instagram strategy incorporates a lot of user-generated content (UGC), including account takeovers and day-in-the-life film segments. Meanwhile, JWU gears its Facebook and Twitter strategies toward an older audience of parents, families, faculty members, and community partners. View this post on Instagram.

Content 151

Content How To Film UGC 151

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 238

Groups Groups Communities Engagement 238

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Are you trying to grow brand awareness? There are a few different approaches your brand might take.

Twitter 40

Twitter Tips Fashion Open Source 40

Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. Findings from the Index reveal that overall only 14% of Facebook posts, 11% of Instagram posts and 5% of Twitter posts include video content.

Types 141

Types Social Media Content UGC 141

Social Media Strategies Summit

DECEMBER 7, 2018

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. Facebook Custom Audience.

Social Media 106

Social Media UGC Marketing Discount 106

Sprout Social

APRIL 20, 2020

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is where higher education branding plays an important role.

Brands 122

Brands Social Media Education How To 122

agora pulse

MAY 15, 2020

Let’s look at how to identify and stop social media spam, so you can let your brand and its genuine content shine. When you want to get the word out about your brand, it’s easy to go overboard with promotional posts. Are you posting too much about your brand? Quit focusing solely on promotional posts.

Social Media 132

Social Media Hashtag UGC Authentication 132

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. Kulakinis used this user-generated content (UGC) in a carousel post. No worries.

Examples 87

Examples Social Media Instagram UGC 87

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. According to Media Street , 74% of Facebook users, for example, sign in to their accounts daily. Moreover, people love to see brands give back to their loyal followers.

Social Media 58

Social Media UGC Hashtag Privacy 58

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Social Media 70

Social Media Tools HootSuite Price 70

Pixlee

DECEMBER 30, 2020

In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team.

Features 52

Features Brands Influencer Travel 52

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? This is particularly important when managing branded client materials. Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Generally not.

Social Media 155

Social Media Policies Consultant Social CRM 155

agora pulse

MARCH 24, 2020

For example, how Facebook ranks posts is different than how, say, Instagram’s feed work.) Brand advocate. And this person talks up your brand. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Did we mention they like you a LOT?).

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Ignite Social Media

JUNE 17, 2016

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. If you haven’t heard, Facebook Live is taking off by storm. Disney Pixar.

Social Media 60

Social Media Brands Delicious Energy 60

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. The problem is that with most brands picking up on their effectiveness, standing out becomes challenging. You, on the other hand, get people talking about your brand and expanding your reach. What is a social media contest?

Social Media 52

Social Media How To Campaign ROI 52

OnlineRockersHub Marketing Blog

DECEMBER 15, 2019

Do you want to improve brand awareness? For example, one group of your readers might be spending their time on Instagram while another one will be on Facebook. Getting additional exposure is always great because it helps you increase brand awareness and attract more readers. Or maybe you want to increase conversions?

Tips 91

Tips Strategy Content Marketing 91

agora pulse

OCTOBER 21, 2019

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. Focus on how the experience you’re offering can make your brand sound unique.

Social Media 80

Social Media Marketing Loyalty UGC 80

agora pulse

OCTOBER 21, 2019

Keep your audience curious about what your brand is up to and why they need to join in. Consumer values are shifting towards brand experiences over things. A total of 73% of consumers view good experiences as a key influencer of their brand loyalty. Focus on how the experience you’re offering can make your brand sound unique.

Marketing 80

Marketing How To Loyalty UGC 80

Later

AUGUST 25, 2020

And holiday campaigns don’t have to just revolve around “selling” — brands are getting really creative with how they position themselves during this competitive sales time. Here’s a rundown of Instagram shopping features and how your brand can get involved: #1. Check out how both mega-brands like S e? If so, which ones?

Campaign 89

Campaign Marketing How To Instagram 89

Later

FEBRUARY 17, 2019

For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store. Your color palette can also come from your product or packaging itself.

Examples 85

Examples Products Social Media Instagram 85