5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. Brands see a 78% lift in conversion rates when customers interact with UGC.

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New Social Media Report, and What About UGC?

Janet Fouts

The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC).

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How Big Brands Get Permission to Use UGC

Convince & Convert

Scaling User-Generate Content for a Big Brand. Facebook has been the best platform to share content via social media because it makes it so easy for people to ask questions and share information. Tweetable Moments We do so much talking.

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. Facebook and Instagram Ads. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content.

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4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. In fact, according to a recent study , videos get 59% more engagement than other types of media on Facebook. Incorporate UGC.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media. LaCroix: Can you say UGC?!

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Taking Social Media Content to the Next Level

Ignite Social Media

Not only should your content be on point with brand, but it should promote unity with variety. There are many ways of introducing new kinds of content that’ll stay on brand and invite the target audience to engage with the content. UGC is there for a reason. What is UGC exactly?

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If If you’re not familiar with these, you can read all about them in this Facebook blog post.) 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. Avoid earning followers for brand vanity purposes.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers!

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Monday Roundup: Content Rules

Waxing UnLyrical

In this WUL post, Dan Cohen shares five reasons why your brand must get on the customer-centric wagon today. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Rules.

Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories.

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

After finding that they were engaging on Facebook and Instagram, we used dual-placement ads and optimized the ads towards the more efficient channel. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

In order to get the most out of your content, your team will need to think of creative ways to stretch that content to work for your brand in the coming weeks and months. For some the reward of being highlighted by a major brand is enough, which makes the cost to your brand next to nothing.

Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

Now, when a user sees the ads you run on Facebook, they take everything into consideration—including how many other people seemed to like your ad before they ever saw it. Why Your Facebook Ads Need Social Proof. How to Get Social Proof on Facebook Ads.

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness.

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. We’re talking, of course, about the advent of Facebook’s groundbreaking 360 videos and 360 photos. Facebook 360 Photos.

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

As far as Facebook and Twitter’s integrations go, they compromise the quality a bit and don’t loop forever, so they’re kind of missing the point. Photography and content apps are a dime a dozen in your App and Google Play Stores.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. Hyper-Relevant Facebook Ad Targeting.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business.

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3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. One thing that is clear from the Facebook announcements at the F8 Conference – the platform is investing heavily in Augmented Reality advancements.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Facebook recommends uploading the highest resolution video you can source. Scale video creation with UGC from your most passionate customers. Consequently, you should get your brand and primary message in as soon as possible.

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Instagram is a great social media platform for harvesting the best UGC.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts. The sports apparel brand can also leverage these photos directly on social media platforms.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. How some of the world’s largest brands implement user-generated content in real-life.

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3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it.

3 New Trends in Retail Customer Acquisition

Pixlee

Today, brands need to find more authentic ways to connect with their existing and potential customers. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. Simply posting advertisements on a platform like Facebook, however, doesn’t ensure success. Better brand advocacy.

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Social Media Case Study: Discover Boating

Ignite Social Media

We created engaging content, such as canvas ads, Instagram Stories, and repurposed UGC, that aligned to each phase. Utilizing the platform’s targeting options, we implemented the Facebook pixel on Discover Boating’s website to re-target visitors to push them through the purchase funnel.