Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Ignite Social Media

JANUARY 8, 2024

What does UGC mean? This is User-Generated Content, the holy grail of social media. It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. What does Evergreen Content mean?

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Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. The best part?

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Sprout Social

OCTOBER 12, 2020

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. Your audience can’t consider your brand and convert if they aren’t aware of it. In addition to showcasing your brand’s personality, consider focusing on: User-generated content.

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Hootsuite

JANUARY 13, 2022

Think of SMO as an opportunity for you to analyze and adjust what you’ve been doing on social media to make it better. Benefits of social media optimization. Increase brand awareness on social media. Improve reach on social media. Improve the quality of your leads from social media. Try it for Free.

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Hootsuite

SEPTEMBER 7, 2022

Take the r/explainlikeimfive subreddit, for example. In the example below, a “full class of 11th graders” got a simplified lesson in biology. Plus, most social networking sites and resources are free! Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation.

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Pixlee

MAY 3, 2021

When your social media account is verified, it serves as immediate credibility. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Your channel must represent the real creator, brand, or entity it claims to be.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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Waxing UnLyrical

JUNE 4, 2014

Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action. Holistic media and commerce.

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Waxing UnLyrical

AUGUST 10, 2016

For example, tweets with images receive 150% more retweets than tweets without images. Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. That’s why a lot of brands leverage user generated content (UGC). On Snapchat, the content disappears.

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Sprout Social

MAY 11, 2021

Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. The concept of SMO is pretty straightforward.

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Pixlee

OCTOBER 4, 2021

Fighting for your audience’s attention share on social media is harder than ever before. You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts.

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Ignite Social Media

JUNE 13, 2017

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Instagram UGC. Tweet to Win.

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Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

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Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

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Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Another common misconception is that brands don’t belong on TikTok.

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Convince & Convert

MARCH 21, 2017

We can all agree the algorithm age changed the way marketers approach social media. Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Your fans get the opportunity to exercise their creativity and contribute to a brand they love.

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Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing.

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Buffer Social

JULY 14, 2022

Unlike ads, organic posts aren’t targeted to specific audiences, so they rely on the social network’s algorithm. Buffer, for example, finds the best times to post, analyzes which kind of content is the best, and helps you easily respond to comments – all of which are important for growing your social accounts.

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Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. He uses the example of Taylor Swift to illustrate the difference.

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Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. The adventure continues! ????

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Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

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Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

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Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Omni-Social is the Offset to Paid Social.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Your weekly sandbox for social media stories, insights, experimentation, and learning. Instagram is one of the best platforms for brands to engage with customers who may not have intended to purchase a specific product.

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Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media.

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Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. Who is talking about our brand in the space vs. competitors brands.

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Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Increase Social Engagement.

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Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Janet Fouts

NOVEMBER 7, 2017

Why do people include a brand name in their social posts? Did you share it on your favorite social networks to show off? Did you mention the brand? User Generated Content (UGC). Let’s face it, it’s fun to see your photo or review used by a brand you love. Some brands use UGC it well, while others?

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Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Want to create a new social media strategy for TikTok or optimize your existing strategy? TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network.

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Sprout Social

DECEMBER 28, 2016

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. Lowe’s.

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Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

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Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. That goal could be general, like increasing brand engagement. Instagram’s 1.28 billion users spend roughly 11.2

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Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. Why video works on social: Social video content is hot right now, and for good reason.

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Sprout Social

FEBRUARY 28, 2017

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Are you trying to grow brand awareness?

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Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. How can you accomplish this goal? It’s simple. Keeping your audience top of mind is essential to accomplishing this goal.

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