5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Clothing brands are some of the most notable beneficiaries of user-generated content.

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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New Social Media Report, and What About UGC?

Janet Fouts

Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. It’s all candy for the brand, as long as it’s positive.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. But the real value comes in when other team members can use this content across other channels without having to communicate approvals or brand compliance. A brand advocate can be one of your most powerful tools.

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How Big Brands Get Permission to Use UGC

Convince & Convert

Scaling User-Generate Content for a Big Brand. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. For example, to support the Spring Guide , Pet360 had a #BeyondtheYard campaign that produced a ton of great photos of people hiking with their pets. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.

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10 Instagram Grid Examples to Creatively Level-up Your Feed

Later

Thankfully, there are tons of super-creative brands leading the way with their Instagram grid — and we’ve picked out our top 10 to take inspiration from: Instagram Grid Inspo #1: Create Bold Color-blocking Themes like Ohh Deer .

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Take for example the fold swimwear.

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Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

While some brands like to share as many details as possible in their Instagram bio, a short and simple bio can be really effective — especially since you only have a few seconds to make an impression! . There’s a quick shout-out to their founder, a short description of the brand’s offering, and a small call-to-action. Rather than sharing any details about their brand or products, they’ve chosen instead to simply include a link to their homepage.

How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Do you remember the big push for brands to create Snapchat stories? Reposting User Generated Content (UGC). Have you started using Instagram stories yet?

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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Social Media Roundup: Best In Class Brand Social Voice

Ignite Social Media

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? We all have that one brand that we follow where we are excited to see new content from, the one that never (or hardly) seems to fail in getting us to tap the like button (or heart). Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. 16 winning Facebook ad examples to learn from. Facebook image ad examples. The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Facebook video ad examples.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Above you can see an example of how Hills Bros. Has your brand considered taking influencer marketing one step further?

How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. We’ve put together a list of chatbot marketing examples that not only shows practical uses of bots in action but also highlights the diverse range of businesses rolling out bots. “The bots are coming.”.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q & A on UGC and Digital PR with Alicia.

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. What you should learn: Focus on the story and giving your content creators story-worthy assets instead of just focusing on your brand. Partner on Something That Organically Integrates Your Brand.

How to Make Your Brand More Diverse

Pixlee

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. Brand Marketing

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! That fact drives most brands crazy because they have no control over this aspect.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. BarkBox is also an example of recognizing which social media platforms are best for your brand.

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! In this blog post, we’re showcasing 12 of the best brands on Pinterest and sharing how they use the platform to grow their business. How 12 Top Brands are Using Pinterest to Grow.

Brand Value in the Age of Digital-First Experiences

Pixlee

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. If you aren’t careful — especially during a global crisis — consumers could see your brand exploiting the current situation for profit, which could permanently drive customers away from your business. Customer-Centricity from a DTC Brand.

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Social Media of Christmas Past

Ignite Social Media

Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. Here are some Social Media Christmas Examples to fuel your jolly mood. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. They have always been a dog friendly brand, but they really tied it in wonderfully for the holidays.

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

Four Unique Brands to Learn From in 2020

Pixlee

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand Marketing

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

This tool provides brands with an opportunity to gather valuable feedback from followers and also engage with them in new ways. While this sticker has been around for some time, we are constantly seeing brands innovate to find creative ways to incorporate this tool into their content.

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Brand Marketing

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New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. You’ve probably seen UGC in the wild—friends posting an Instagram story about a new pair of shoes they love and tagging the store, or even the #PSL posts from Starbucks lovers that make the rounds every fall. So how is UGC going to help you ?

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube.

3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it. Brands often make the mistake of trying to use creative from print ads, banner ads, or circulars to advertise on social. User Generated Content (UGC) is a great way to showcase authentic images without having to create them all yourself.