Twist Image

AUGUST 16, 2014

There has also been a lot of online discourse about the merits of this campaign, and questioning the brand association between ALS and dunking a bucket of ice water over your head. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. brand association. cause marketing.

Blogger 83

Blogger Cause marketing Conversation Brands 83

Ari Herzog

OCTOBER 22, 2012

Mo bros and their mo sistas commit to seeking donations for this important cause. I teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month. Got a question?

Cause marketing 135

Cause marketing Class Team Course 135

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Start With Goal Setting: H&R Block had a specific goal for this campaign – to raise awareness of the brand with the millennial audience.

Case Study 162

Case Study Campaign Cause marketing YouTube 162

Twist Image

OCTOBER 12, 2017

cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog.

Cause marketing 49

Cause marketing Advertising Content Marketing 49

Later

AUGUST 21, 2020

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. . And that’s not all.

Instagram 63

Instagram Brands How To UGC 63

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

CSR 138

CSR Social Media Strategy Consultant 138

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, At its core, it is about having internet-enabled conversations and from those conversations, building relationships that can lead to transactions and brand-building.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Nancy Schwartz has been writing a series on Komen’s “ busted brand.”

Policies 278

Policies Issues Cause marketing Organization 278

Diva Marketing Blog

JULY 26, 2012

Tell the story of the brand through the people who are its heart: employees and customers. If you get those right it's a marketing two step along the way to making the cash register ring. Determine how graphics as linked to content can align with your brand values brand promise. Build and nuture relationships.

Strategy 96

Strategy URL Message Boards Social Networking 96

Keyhole.co

APRIL 25, 2023

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries.

Fashion 52

Fashion Campaign Social Media Marketing 52

Convince & Convert

JULY 13, 2012

Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Listen Now.

Banking 113

Banking Mobile Team Social Media 113

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram 104

Instagram Brands Communities Loyalty 104

Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Keyhole.co

DECEMBER 3, 2020

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Depending on the platform and the objective for your ad, each of these can work well for a variety of different fashion brands and across different industries. Ready to dig in?

Fashion 105

Fashion Campaign Social Media Hashtag 105

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. How to get more visibility with online video branding – in-depth video interview with transcript.

Resources 129

Resources SEO GPL Mashup 129