Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. While I don’t have your typical e-commerce brand, I’ve been waiting to get my hands on this. They streamline the process of setting up your campaign.

Campaign 174

Campaign URL Advertising Analytics 174

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 267

Social Media Tips Marketing HootSuite 267

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142

Examples Campaign Tips UGC 142

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You once programmed Facebook Tabs for six straight months; 6. But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views.

Metrics 131

Metrics Video Brands Facebook 131

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

Data 154

Data Facebook Reddit Social Networking 154

Firebelly

JULY 3, 2019

Social advertising is a powerful tool for brands when used properly. Implement these tips to light a firecracker under your Facebook ad campaigns! The post Light A Firecracker Under Your Facebook Ad Campaigns appeared first on Social Media Marketing Agency | Firebelly Marketing.

Campaign 107

Campaign Facebook Advertising Social Media 107

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign.

Campaign 88

Campaign Tools Social Media Facebook 88

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Mindjumpers

AUGUST 16, 2012

When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. The number has also risen 8.4% The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Today

OCTOBER 17, 2019

Facebook has released the 2019 version of its Holiday Insights guide, which includes a heap of stats and tips to help brands maximize their holiday campaigns.

Campaign 117

Campaign Facebook Marketing Tips 117

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. 6 Ways Brands Can Start Using Clubhouse. Brands have already been trialing this approach.

Brands 228

Brands Conference Hosting Conversation 228

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Here’s what marketers need to know about TikTok before jumping in. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. Track your brand hashtags on Keyhole for UGC content 3.

Campaign 52

Campaign Social Media Marketing Metrics 52

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. While it isn’t a primary metric to obsess over, it certainly can impact the success of your campaigns. Within Marketing Pulse.

CPM 187

CPM Cost Facebook Advertising 187

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s like having an army of brand ambassadors spreading your message.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

OCTOBER 30, 2023

As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.

Features 91

Features Brands Real Estate Hashtag 91

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. It also cannot be used when promoting a Special Ad Category.

Facebook 212

Facebook API Advertising Conversation 212

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 175

Strategy Marketing Banking Influencer 175

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. This is a potentially big and useful update for marketers. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Create a Facebook Lead Ad as you normally would. What is Gated Content?

Content 211

Content Facebook Groups Groups 211

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91