Harp Interactive

JULY 27, 2009

Brand Awareness Whether you have a well established brand and are seeking top-of-mind awareness, or you are a fledgling brand, business or organization just starting out, you can successfully launch or solidify your brand on Twitter to your followers and beyond. Create buzz and excitement around your event on Twitter.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Webbiquity SMM

AUGUST 27, 2019

Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.

B2B 154

B2B Research Twitter Marketing 154

Harp Interactive

JANUARY 6, 2010

Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

JANUARY 17, 2024

Understanding social monitoring Social monitoring is a proactive process of tracking and observing online conversations, mentions, and activities related to a brand, product, or industry across various social media platforms. Basic brand monitoring allows you to stay informed about online mentions.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MARCH 6, 2024

By constantly monitoring what users say about them online, they were able to come up with new ideas to improve their services and products based on feedback and requests. Today, though relatively new to the scene compared to other brands, Fitbit has been able to build a loyal following of customers and grow their business.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. Social monitoring is the act of collecting the data centered around your brand, company, and products. What is Social Listening? Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MARCH 10, 2017

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Tracking and Monitoring Campaigns. Use these insights as you build your upcoming content.

Report 103

Report Instagram Hashtag Metrics 103

Harp Interactive

MAY 25, 2010

I’ll add to the list with any branded products or services. Choose a Monitoring Platform. What is the focus and complexity of what you need to monitor? If you are a small business or entrepreneur, you may find free monitoring tools will more than do the job. Company CEO and/or executive team. Company spokespeople.

Social Media 241

Social Media Radian6 Tips Wiki 241

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Reputation 106

Reputation System Brands Knowledge Base 106

Oktopost

NOVEMBER 16, 2023

Are the content types you invest heavily in, such as videos, outperforming other content types that require less production and resources? If not, consider scaling back production in those areas and shifting focus towards the formats that drive higher engagement. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

YouScan offers some unique AI-powered listening features like logo recognition and object and scene detection to help brands track pictures as well as brand mentions. Pro: YouScan’s Visual Insights feature is a game-changer for brands that want to track when their products appear in a post.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JULY 18, 2023

You know what you want them to want – whatever product or service you’re offering – and you know how to encourage them to want it (through strong marketing campaigns and plenty of nose-to-the-grindstone development), but you can never really get a strong grip on your leads until you know what it is they really want in the first place.

B2B 62

B2B ROI Social Media Sample 62

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Media monitoring will do that.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Josh S Peters

JANUARY 9, 2013

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. Protect Brand Reputation.

Social Media 188

Social Media Reputation SEO Engineering 188

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Salesforce has already stopped selling licenses to the product.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Idaconcpts

AUGUST 16, 2013

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Idaconcpts

AUGUST 22, 2014

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

MAY 30, 2023

Use search engines and social media to research businesses that offer similar products or services. Talk to your customers and colleagues to see if they know of businesses offering similar products or services. How should you analyze competitor products and services? Take a closer look at what your competitors are offering.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

JUNE 15, 2020

The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. After all, the ability to track the specific behaviors of consumers such as products viewed or time spent on-site on a specific page can clue us in on highly relevant offers. What is GDPR, anyway?

Social Media 132

Social Media Privacy Marketing Policies 132

agora pulse

NOVEMBER 8, 2016

of businesses using social selling outperformed their non social peers while 56% of Facebook users have clicked on an ad selling a product. Imagine you have a shop on a busy street filled with beautiful products that you just know your customers will love. Brand monitoring. Set Up A Facebook Store. Crazy right?

Facebook 90

Facebook Instant Messaging SMS Campaign 90

Keyhole.co

JUNE 19, 2023

It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Here’s how to use UGC effectively Customer advocacy: When users create and share content about your product or service, they endorse your brand to their followers.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. It makes use of brand-mention insights to boost brand sales.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Campaign 140

Campaign Facebook Paid Search SMS 140

Buffer Social

NOVEMBER 6, 2016

I like to make sure everything fits together well and that anything we set up as a team with mention or with monitoring in general makes sense with the other processes we have such as publishing. For example, sales and support people or product development can monitor for insights into their audience or about their product.”

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance.

Tools 52

Tools Social Media Curata Price 52

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Socialert is an advanced Twitter analytics tool that comes with a goldmine of data to track your brand’s performance on Twitter. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Thats a bold and brave move in my opinion. So go ask your friends about us.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124