Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. “The mainstream gaming market will always be native.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. effective social media campaigns that left no question of their effectiveness. How can I help you?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 19, 2010

Simon RT @JamieCrager: Email, Blogging, Social Sharing by @jaybaer [link] RT @HowellMarketing: @MarisaCorser @cargillcreative [link] Abbi Siler RT @dscweb: Story of small biz helping customers share experiences thru soc media from @jaybaer Very cool [link] #smallbiz [link] Joel Book RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. How can I help you?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 2, 2010

Social curation at work. Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. I think this Diesel campaign is genius. You must concentrate on branding yourself before doing face book friend invites. Just curious.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? I think this is a fundamental necessity.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 11, 2010

BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. That part is key. I say again, actual profit. How can I help you?

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 3, 2010

For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. so to carve it out is sensible. It's true.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. How can I help you?

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. I'm hoping Jim Joyce writes a book. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 15, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. In small businesses or one man bands it's easier to get an overview of who's responsible for what. How can I help you?

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 24, 2015

He is also the author of “Twitter Marketing for Dummies,” “Branding Yourself,” and “Social CRM for Dummies.” I think that people think so much about buyer personas that they just don’t ever do it because they’re just too busy doing just random campaigns or one-off projects.” —@kyleplacy.

Strategy 60

Strategy Content Marketing Social CRM 60

Convince & Convert

JULY 22, 2010

Does your business recognize the potential of social media marketing but remain uncertain about to how do it? Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Some info on these links [link] [link].

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone. I’m not about to banish “social media&# from Convince & Convert.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I’m sure there’s patterns I’ve missed. How can I help you?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. How can I help you?

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

FEBRUARY 19, 2016

You can put someone that you’re thinking about engaging with for a marketing campaign or at an event and you can see them in context by looking to see… obviously quantified self is a topic that is important enough to me. Those kinds of platforms are well-suited to B2C, consumer goods advocacy kinds of campaigns.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MAY 20, 2010

USA Today proclaimed recently that the Twilight series of books and movies has increased the popularity of characters’ names among American babies. Harv Ecker's killer book “Secrets of The Millionaire Mind&#. Awesome book that I recommend anyone read. Anyways, great read as usual Jay. A recipe for doing it right.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) How can I help you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips. Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

SEPTEMBER 15, 2010

For a full day of social media plus storytelling, watch for a Social Story Conference near you. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. It was before the birth of social media and was heavy print, tv and billboards. Simple yet telling.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. When working on niche brands, I've often found that the bigger the media the less the impact. How can I help you?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. How can I help you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Looks v interesting. How can I help you?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). How can I help you?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I can’t wait to read the book!!!

Social Media 153

Social Media Strategy Consultant Social CRM 153