Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company.

Social Media 51

Social Media WordPress Software Foursquare 51

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? It has a toolbar PageRank score of 1, and at least in my Google results it is not in the top 50 for “Wall Street Journal.” Very simply: put in credit and links where they are missing.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

NOVEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at News Media Twitter Lists: Not Much Traction by Adam Sherk on November 3, 2009 With all the buzz about Twitter Lists I thought I’d take a look at how some major news sites are doing so far with their own Lists. To reporters’ sources?

News 136

News List Twitter Sites 136

Adam Sherk

JULY 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? by Adam Sherk on July 13, 2010 Being the savvy, well-connected PR pro that you are, you just helped bring about a great piece of editorial coverage in a major media outlet.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JANUARY 14, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

News 129

News Sites Digg Press Release 129

Adam Sherk

JANUARY 28, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad 129

iPad Apple News iPhone 129

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company.

Social Media 40

Social Media WordPress Software Foursquare 40

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# If you don’t disclose that someone’s blog post about you is not a piece of earned media, you lose credibility. Alas, the issue is even stickier for bloggers than it is for companies. My opinion on this is nuanced.

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Class Blogger Issues Review 184

The Way of the Web

MARCH 17, 2010

Web Strategy Wikinomics Rankings ← Report recommending ‘Google Tax’ seems rather confused Ada Lovelace Day 2010 → Businesses use social media for the common good March 17th, 2010 · View Comments For businesses, there are a couple of main ways to use social media for marketing purposes.

Social Media 32

Social Media Blogroll Feed Feedly 32

The Way of the Web

JANUARY 12, 2010

Web Strategy Wikinomics Rankings ← Sometimes it’s better never than late… Digital business needs to be effective more than efficient → Will customer service come to social media? Get the attitude right, and social media simply allows you to express it. Mr Guru disagreed.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Thanks so much for stopping by WUL!

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Class Creative Commons Postrank Flickr 179

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media.

Digg 134

Digg Sites News Activities 134

Social Media Strategery

APRIL 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The More Things Change, the More They Stay the Same Mon, Apr 27, 2009 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

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Gov 2.0 Social Media Conference Social Networking 93

Koka Sexton

JANUARY 5, 2010

I am still managing the direction of the companies channel sales group and helping out with product management. Being in these two key sections of Paragon Software Group lets me get a very high level view of where the company is and will be moving to in the future. Social Media seemed like a great venue for Paragon to shift into.

Software 58

Software Groups Groups WordPress 58

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line.

Products 45

Products Foursquare CoTweet CoTweet 45

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line.

Products 40

Products Foursquare CoTweet CoTweet 40

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

Case Study 99

Case Study Wiki Software List 99

The Way of the Web

SEPTEMBER 14, 2010

September 14th, 2010 · View Comments As my sites have become more popular, I’ve been contacted by an ever-increasing amount of people interested in whether I’d write about their company (or more often, the company they’re paid to promote). So I don’t often do it. But there are some worthwhile exceptions.

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Koka Sexton

AUGUST 11, 2010

What I mean by decent leads is that you can see if there are companies looking for people with specific skills but your resume is going to be thrown into a pile of 1000 others that may or may not get looked at even once. As a person looking for work, you need to track down the HR or hiring manager on your own to make initial contact.

LinkedIn 49

LinkedIn Foursquare WordPress CoTweet 49

Koka Sexton

DECEMBER 18, 2008

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. There are many ways for a company to get into the social media world. Is your company using Twitter?

Twitter 45

Twitter API Foursquare CoTweet 45

Koka Sexton

AUGUST 6, 2010

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. I explain that more about the social media piece in this post.

Foursquare 45

Foursquare CoTweet CoTweet WordPress 45

The Way of the Web

OCTOBER 12, 2010

And going into a company of incredibly talented and digitally-aware people from senior management down to reception, I was well aware that the key objectives of knowledge transfer and integrating digital marketing throughout the business contained an element of self-redundancy at some point. And as for the future?

Project 30

Project Blogroll Paid Search Disqus 30

Koka Sexton

AUGUST 6, 2010

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. I explain that more about the social media piece in this post.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

AUGUST 11, 2010

What I mean by decent leads is that you can see if there are companies looking for people with specific skills but your resume is going to be thrown into a pile of 1000 others that may or may not get looked at even once. As a person looking for work, you need to track down the HR or hiring manager on your own to make initial contact.

LinkedIn 40

LinkedIn Foursquare WordPress CoTweet 40

Koka Sexton

MAY 31, 2010

It’s a far cry from my current position of managing business development for a software company. How NOT to use your Social Media Marketing Manager! I was remembering the hard times of playing GI-Joe in the desert and the brave souls I served with. Now I sit at a desk 9-10 hours a day on the phone or answering emails.

Foursquare 49

Foursquare CoTweet CoTweet WordPress 49

Koka Sexton

OCTOBER 8, 2008

. “Jason comes to Acronis with a track record of growing software companies, public and private, and leading them to deliver great products to customers and great value to investors,&# said Ilya Zubarev, a member of the Acronis board of directors. a virtualization company that was acquired by IBM in 2005. and Apptix Inc.,

Foursquare 40

Foursquare CoTweet CoTweet Software 40

Koka Sexton

APRIL 23, 2009

¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

CoTweet 40

CoTweet CoTweet Foursquare Template 40

Koka Sexton

APRIL 23, 2009

¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

CoTweet 40

CoTweet CoTweet Foursquare Template 40

The Way of the Web

JANUARY 19, 2010

Web Strategy Wikinomics Rankings ← Will customer service come to social media? Cut costs, overheads, staff and anything else you can to make your company as efficient as possible. And I’ve got a theory that even if it worked in the past, it’s not going to work for companies in the global digital world.

Blogroll 29

Blogroll Disqus Journal Retail 29

The Way of the Web

JULY 22, 2010

Web Strategy Wikinomics Rankings ← Social networks don’t make students dumb Summer iPadwatch → Users dissatisfied with social networks – are you surprised? Sometimes even when you want to spend some budget with the company in question.

Social Networking 32

Social Networking MySpace Survey Wikipedia 32

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

NOVEMBER 22, 2008

FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

RSS 40

RSS Feed Feedly FeedBurner 40

The Way of the Web

MAY 2, 2010

May 3rd, 2010 · View Comments While newspaper and magazine owners are still trying to decide whether or not they should aim for eyeballs or paywalls, there are several other companies who are happy to take up the challenge. Mashable founder Pete Cashmore is already a regular on CNN in the U.S, and Mashable and CNN.

How To 28

How To Syndication Blogroll Disqus 28

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. And Bryce has already talked about how social media changed his life. Social karma works in strange ways. It helps you understand the medium.

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