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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

The Seven Golden Rules to Paying Influencers

Spin Sucks

By Pierre-Loïc Assayag There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?” Pay for craft, not influence. Choose your influencers wisely.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

It really was a lesson in how to do influencer relations in new and interesting ways. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here.

Build Your Influencer Relations Campaign with Six Steps

Spin Sucks

Influencer relations is an effective tactic in a communications program, but also very time-intense. The post Build Your Influencer Relations Campaign with Six Steps appeared first on Spin Sucks. by Gini Dietrich I thought I could just pay a blogger to write an advertisement.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

4 Studies on the State of Influencer Marketing

Convince & Convert

I read influencer marketing blogs and newsletters every day. The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. 90% of bloggers want to do contests and giveaways with their readers.

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics.

Don't Confuse An Influencer With Influencer Marketing

Twist Image

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. Some of them are very picky and particular about how to make this happen (these influences usually have larger audiences and will cost a brand more), to those that are - somewhat - shameless about the transaction. There is nothing unique or different about influencer marketing. Some of these bloggers were being paid.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

NASA regularly invites influential bloggers to document key events such as this one. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program?

Influencer Relations and the Target Plus-Sized Win

Spin Sucks

But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. The Target influencer relations campaign is smart on a lot of levels.

What Makes Audiences Trust Your Influence Marketing

Convince & Convert

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. These influencers have built an audience from scratch.

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference.

Monetize Influence and Lessen It

Geoff Livingston

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank.

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers. Surprise your happiest consumers, brand fans, and influencers who have been loyal throughout the year. Create a Program for Top-Performing Influencers.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

I read influencer marketing blogs and newsletters every day. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. 90% of bloggers want to do contests and giveaways with their readers.

The 3 Key Ingredients in a Successful Influencer Pitch

Convince & Convert

Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. Today, I want to focus on one specific part of that session: how to pitch influencers.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization. B- and C-list bloggers receive fewer (though still not an insignificant number) of outreach emails, but also are typically written by part-time bloggers who cover fewer stories.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are highly trusted resources.

Essential tools for influencer marketing

Socialmedia.biz

Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. While influencer marketing is PR, you need to treat it like sales. Chris Abraham Blogger outreach Outreach Marketing

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.

Everything You Need to Know About Nurturing Influencer Relations

Convince & Convert

Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. Yes, to me they are ALL influencers.)

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And when it comes to the rules of influencer marketing , they don’t really exist. Instagram Influencers.

How To Become An Ethical Blogger

Kikolani

Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers.

Manipulating Influence Scores Makes No Sense at All

Unspoken

I saw someone suggest that we find bloggers with high scores, copy their old posts and tweak them slightly so as not to make anyone suspicious of copying the whole content. I don’t know where people are getting the idea that a high Klout score or ‘level of influence’ alone will make them stand out in the crowd. One thing some people need to understand is that real influence cannot be bought or manipulated.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.

Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). Blogger Outreach.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Create a first draft list of influencers who are posting consistently relevant information.

Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing lists.

Why Listening Is The Key To Influence

Kikolani

The key to online success is influence. And why do free endorsements from ordinary consumers, stories from friends, articles from bloggers, and product reviews from shoppers drive business growth? What Makes a Powerful Influencer? Developing Bonds to Powerful Social Influencers.

Trump Administration Hires Official Bloggers

Ari Herzog

In response to the rising tide of fake news and misinformation, senior White House officials are approaching bloggers who may not have necessarily voted for the President to nevertheless work for the administration, counterpunch the naive, and promote verified stories.

Blogger Outreach ~ Make it tough for Influencers to ignore you!

Kikolani

So if you connect with top bloggers and influencer, that’s sure to expand your reach big time. One of the main issues we face as bloggers and online entrepreneurs is being able to connect with the right people and get them to stick around our blogs for a long time.

Influencer Marketing During the Holiday Season

Ignite Social Media

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Not saying you won’t secure influencers if you wait, it just might make it more difficult.

9 Awesome Tools for Content Authors and Bloggers

Pamorama

The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Content marketing isn’t easy.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.