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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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Social Media-ize Your Blog

Jason Yormark

Tweet It may seem like a foregone conclusion to making sure your blog has social media friendly elements baked into it to enable your readers to easily share your content, and become a regular follower of your contributions to the digital world. What steps have you taken to make your blog social media friendly?

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Promoting A Small Business Blog Through Social Media

Small Business Mavericks

A small business blog has a number of benefits, however, it can also be a tax on valuable time resources. Having a blog is, too a certain extent, a waste of time if you don’t have the resources to actually promote it, to put the content in front of readers. So how and where should you promote your blog? Where are they?

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How to Avoid a Social Media Crisis During COVID-19

Oktopost

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox. Banned Keywords.

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The Worst Advice We Got from Social Media Gurus: Our Social Media Expert Roundup

agora pulse

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Gurus have burned the best of us — including these five leading social media marketers. Dorien Morin-van Dam, More in Media.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog.

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How to Land Another Great Social Media Job

agora pulse

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.