Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Influencer 107

Influencer Marketing Collaboration ROI 107

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Multi-channel marketing involves the strategic use of multiple channels to reach and engage target audiences.

Strategy 92

Strategy Marketing B2B ROI 92

Oktopost

MAY 23, 2023

While content duplication remains something of an SEO-no-no, there’s a lot to be gained from a solid content repurposing strategy. Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. Repurposed content holds a lot more value for SEO. This difference is key.

Social Media 91

Social Media Content Marketing ROI 91

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Similarly using SEO without social media substantially limits the potential of organic search. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. SEO for Social Media.

SEO 313

SEO Social Media URL Engineering 313

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Audiense

AUGUST 4, 2020

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations.

Strategy 176

Strategy ROI SEO Marketing 176

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

ROI 114

ROI SEO Social Media Tips 114

Audiense

JULY 6, 2020

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million point revenues for global organisations.

Research 156

Research ROI SEO How To 156

Audiense

JULY 21, 2020

T his is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations.

Strategy 86

Strategy ROI SEO Marketing 86

Writtent Blog

OCTOBER 14, 2013

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more! Traffic – when blogging you get a boost in traffic.

ROI 81

ROI Cost Adwords Engineering 81

Kikolani

OCTOBER 13, 2010

Earlier this week, I shared the top 25 blogging and social media posts on Kikolani. The following are my top 25 favorite guest blogging contributions, allowing me to cover a wider range of topics. Learn how to balance blogging expenses with income, as well as project future earnings. Link Building.

SEO 147

SEO Social Media Postrank Blogosphere 147

Writtent Blog

JANUARY 27, 2014

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips. Blogs on Analytics. Here we go!

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

MegaBytee

APRIL 2, 2021

Ways of choosing the best SEO company in Dubai for your business. Doing SEO on your own can be a tiresome task. In this case, hiring an SEO agency can help you a lot. In this blog, we will discuss choosing the best SEO services in Dubai for your business. Is the SEO agency reliable? Characterized Strategy.

SEO 52

SEO Company How To Construction 52

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Kikolani

FEBRUARY 16, 2016

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. We are starting off with the number 10 on our list!

eBook 60

eBook SEO Hubspot Marketing 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.

Cost 226

Cost Hubspot Marketing ROI 226

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! Leave a comment Click here to cancel reply.

ROI 128

ROI Social Media StumbleUpon Digg 128

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s not the end all be all.

ROI 161

ROI Social Media Metrics Loyalty 161

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. What’s at stake in this blogging contest? My must have piece of techie gear for Blog World Expo, traveling, and photography!

ROI 126

ROI Social Media Google iPad 126

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Marketers should not throw in the towel for Facebook marketing. It's not time to give up. Wipe off your knees.

Feed 164

Feed Feedly News Tips 164

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Kikolani

MAY 24, 2016

However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. But what about all the other stuff you didn’t know or forgot was important for SEO or converting traffic? It should load quickly.

SEO 99

SEO Conversation Mobile Sites 99