Remove clustering-audiences
article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. Here’s the thing— hashtags exist to help social media platforms find the most relevant content pieces for their audience.

SEO 154
article thumbnail

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase. In any pre-campaign stage, during the research and planning phases, gaining an in-depth understanding of how the target audience is like is key. So, let’s get down to it!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

Audiense

Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. customer value).

Data 94
article thumbnail

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product.

article thumbnail

How to use social data to describe your audience and customer personas

Audiense

Identifying, segmenting and defining audiences – and customer personas – is no longer a task that should be left to the arbitrary opinion of the members of the marketing team. Identification of relevant audiences. You can also discover audiences based on interests and affinities with specific products or brands.

Data 74
article thumbnail

Complete guide to content calendar creation

Sprout Social

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. It will give the team more time to analyze audience insights create content and focus on optimizing your strategy. We’ll walk you through each step, so you can get started.

Content 81
article thumbnail

Google News Optimization Tips

Adam Sherk

Article Ranking Factors within a Story Cluster While there are a wide range of ranking factors these four were highlighted: Fresh and New – Priority is given to articles that are recent, substantial, original and focused on the topic. I wonder if some of the points laid out regarding News outlets are still relevant for blogs and all?

News 158