Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 24, 2019

The first step is to choose which social media sites on which to focus your activities. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. The next step is to build a strategy for each of your chosen platforms.

Social Media 166

Social Media Marketing Hashtag Campaign 166

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Search traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 249

Social Media B2B Marketing SEO 249

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. .” Image credit: CPS, Inc. The Final Word.

Platform 154

Platform Engagement Hashtag Eventful 154

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 207

Social Media ROI Social Networking Foursquare 207

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic. Social listening.

Strategy 125

Strategy Brands Hubspot Survey 125

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 ROI is still tough to measure. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 127

Tips Authentication LinkedIn Groups 127

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan. Stick with it.

Social Media 178

Social Media B2B Exercises Hubspot 178

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 95

Organization LinkedIn Strategy Social Media 95

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. How do you achieve success with social media over the long term? . This includes… .

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach.

B2B 199

B2B Data Course Eventful 199

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Case in point, 59% of marketers cite email as their largest source of ROI.

Research 95

Research How To Marketing Price 95

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. The social networks themselves are keen on influencer marketing, too.

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online.

B2B 144

B2B Survey ROI Metrics 144

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

JULY 24, 2023

How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about? Here’s how to maximize your social media ROI with analytics integrations. Jump to Section What’s the Key to a Successful Social Media Marketing Strategy? So, that’s what you shouldn’t do.

ROI 62

ROI Analytics Social Media Curation 62

Social Media Marketing

MAY 12, 2019

It is found from ordinary site visitors to the most peculiar netizens. Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Using this marketing management and ROI monitoring will be accomplished without having a wrong turn.

ROI 88

ROI Tips Marketing Press Release 88

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

ROI 274

ROI Conversation Social Media Loyalty 274

Sprout Social

AUGUST 16, 2016

To get the most out of your social media shares, there are a few key elements that you need to optimize. Take the time to do this so you can be sure your content looks great on social networks and in search results. Take control of how your content looks on the social network by marking up your website with Open Graph tags.

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. Transparency is a brand currency on the social web.

SEO 115

SEO Social Media Consultant Social CRM 115

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? After all, more people than ever before are using social media to make connections.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Integration with Social Networks: GIFs can be easily integrated into marketing campaigns with the help of many social media networks.

Social Media 226

Social Media Marketing B2B ROI 226

Convince & Convert

JUNE 17, 2010

I consistently look at the number and percentage of visitors to this site that come from Twitter. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Convince & Convert [link] #marketing #b2b [link] Evan E. Traffic to my blog.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. link] Cercone Brown & Are email and social media more similar than we would like to think?

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. These insights give you data to calculate your advocacy ROI.

Platform 70

Platform Tools Curation LinkedIn 70

Koka Sexton

DECEMBER 20, 2009

I know my way around the popular sites. I’ve grown a healthy network of friends and followers. What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google. What I found were a collection of sites and posts that spoke to my social media needs.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I know my way around the popular sites. I’ve grown a healthy network of friends and followers. What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google. What I found were a collection of sites and posts that spoke to my social media needs.

List 96

List Social Media Case Study Wiki 96