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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Want to hear more from renowned B2B marketing leaders? Everything now revolves around digital, social, and mobile. Meet Keith. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Catch all episodes here. Episode Summary.

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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars?

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis. Catch all episodes here.

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Navigating Social Crises and Community Building with Ease

Oktopost

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Rubber, meet the road.

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present. Mobile phones or any devices that are wireless can also be spotty and run the risk of running out of battery. Then it’s time to create a production script to lay out the flow of the webinar.