Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. In fact, getting the influencers your target buyers listen to to contribute content to your site, write about you on their site, or simply share your latest eBook, can make your life a lot easier.

Influencer 160

Influencer Strategy Content Marketing 160

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. Jawad Khan is a Content Marketing Specialist at Quality Trade , a leading marketing and trading platform for B2B companies.

eBook 48

eBook Products Applications Blogger 48

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 57% of marketers report custom content is their top marketing priority for 2014.

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks? Try Sprout free for 30 days and use our competitive analysis reports to get a leg up on your competition. Creating engaging videos?

Analysis 97

Analysis Sentiment Marketing How To 97

Writtent Blog

APRIL 2, 2014

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Listen Now . These ladies prove that time and again.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

OCTOBER 20, 2020

How to tap into industry reports for customer research. The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). How to leverage online communities to research your dream customers. Supporting Resources .

Research 78

Research Template Templates Training 78

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Personally I am taking the angle within my organization of more eBooks rather than white papers.

B2B 252

B2B eBook Marketing Aggregator 252

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Buzz Marketing for Technology

APRIL 1, 2010

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. And then what is the timing?

B2B 252

B2B Content Press Release Marketing 252

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

ProBlogger

MAY 17, 2013

You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. During our auto-responder experiment, we chose to offer an eBook and built a landing page on our website to capture new subscribers.

How To 46

How To eBook Resources Widget 46

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

ProBlogger

JULY 16, 2014

Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. Choose different types of writing, such as a blog post, a chapter from an ebook, and a website page or EDM. Is it awesome? Could it use a little TLC?

Applications 42

Applications Tips Sample Samples 42

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Write a book or ebook. Reporters are always looking for a good story. Reuse content. Try article marketing. Host free events.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Webbiquity SMM

FEBRUARY 21, 2012

eBooks / digital magazines. Research reports / briefs. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content can be produced in a wide variety of formats: • White papers. Case studies. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Rebekah Radice

JANUARY 9, 2017

Special Reports. They’re effective for both B2B and B2C marketing. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. Special Reports. Content Formats That Convert.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.

Social Media 150

Social Media Strategy Consultant B2B 150

Buffer Social

DECEMBER 5, 2023

1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. For example, you can turn the various chapters of your ebook into blogs of their own. Or you could repurpose snippets from your research report into a blog.

Content 108

Content Newsletter Remix Instagram 108

Oktopost

JULY 12, 2021

This is one of those eternal questions for the B2B marketing community. This new feature allows marketers to quickly share eBooks, reports, presentations, infographics, checklists and other PDFs on social media and to Oktopost’s Advocacy board. To gate or not to gate?

Engagement 118

Engagement B2B eBook Library 118

Convince & Convert

FEBRUARY 19, 2010

link] Chris Brogan Swell post by @jaybaer about nutshell mail – [link] [link] espiegler I found it a while ago & I'm a believer. Kanälen per Mail zu erhalten o. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. From Louis Gray: Another great getting-started post from Louis….if

Case Study 99

Case Study Wiki Software List 99

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. Publish downloadable gated content like ebooks and whitepapers. Not only will paying Facebook for micro-targeted ads help you cut through the competition and reach more people but, with their weekly performance reports, they’ll also tell you exactly what’s working and what’s not. Interested?

How To 174

How To Hashtag LinkedIn Newsletter 174

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. From Louis Gray: Another great getting-started post from Louis….if

List 96

List Social Media Case Study Wiki 96

Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. &# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. All rights reserved.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 6, 2017

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. I just read a great ebook co-written by Jay Baer of Convince & Convert and Jeff Rohrs of Yext, The Everywhere Brand. ” Depending on the company—B2B, B2C, large, small, etc.—different

Publishing 166

Publishing eBook Analytics Conversation 166

Rebekah Radice

JANUARY 9, 2017

Special Reports. They’re effective for both B2B and B2C marketing. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. Special Reports. Content Formats That Convert.

Template 60

Template Templates Social Media Strategy 60