Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. Because the real advantage email has over social is data. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. It’s no contest. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. How does one easily put a value on better data management via MDM ? In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Note that open source does not mean free, however.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. Tailwind tracks activity across Pinterest about your company, products, and competitors.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. link] (The @janenation case study) [link] Jason Cotterell Research + brand community + marketing to women = social media success.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. COPPA – Do minors use your website and do you mine data for marketing?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? Both capture prospect and customer contact data, organizational structure, and interaction history.

Social CRM 196

Social CRM Tools Sample Samples 196

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. Tons of applicability for social networking. If you want to survive in the PR industry, you have to love the material you are pitching. link] jaybaer Brilliant!

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MARCH 23, 2010

One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. Pay attention to your statistics with regard to calls to actions. That would be a fun discussion, right?

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. Pricing is quite reasonable for RowFeeder.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

FEBRUARY 19, 2016

We’ll analyze all those people and tell you who’s most influential and give you a bunch of segmentation and important data around that. If somebody is only followed by two people, they’re likely to be at the bottom of that 100-person data set. So if you want to engage with them on Facebook, LinkedIn, etc.,

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

MARCH 18, 2010

That said, you kind of lose me with a disavowal of social media to meet potential customers for your brand. The supporting data cited – consumers fan 2 brands or less per month – is a pretty weak case.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 31, 2010

In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. Conversations require iteration and modifications as new information is digested. Technology isn’t quite there, but companies can allow for meaningful iterative phases. All rights reserved.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 3, 2010

But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. Agency sites like Modernista’s and Boone Oakley’s which were cutting edge in social media just scant months ago will increasingly become the norm among marketers.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

SEPTEMBER 1, 2010

Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. Social media is being held to some sort of higher standard.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

This is because social media success is inherently slow , not fast. Rarely are accumulations the best data points. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. " by @jaybaer [link] – Are you missing the *right* social networks?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

FEBRUARY 9, 2010

I would be curious to track this data and see what happens when times are good to see if there is a upward shift. link] Jan_B (Jan_B) Twitter Comment The Social Impact of Friendships and Lies [link to post] by @jaybaer excellent piece – Posted using Chat Catcher [link] dragosilinca That's a good point. I love stats!

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

At the same monthly cost, my data is better with AT&T (grandfathered in with an unlimited connection), but I checked and my current usage doesn't really hit the 5gb verizon cap. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet. RevShark Great post Jay.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

JULY 13, 2010

Then, define a social and thought leadership strategy to get them there. Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. All rights reserved.

Social Media 140

Social Media Strategy Consultant SEO 140

Sprout Social

DECEMBER 20, 2022

Social media automation is the process of optimizing the tasks you perform for your social media activities. Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. Should be interesting to see.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. And I still feel that way. Should be interesting to see.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? They follow you because you answer back and treat them like an individual.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

It works like bit.ly, but incorporates all URL shorteners into the data mix. Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. link] Mark Levy Great list Jay. Glad I stumbled here.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167