Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. And what does that mean for marketers?

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Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? Here’s how.

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Webbiquity SMM

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Bloggers and content marketers want traffic. Content aggregation and curation will become increasingly popular as a way to give everyone what they want. Yet they are time-strapped and still value convenience.

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Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. Employee posts are the digital equivalent to word-of-mouth marketing. Tip 3: Sort your stakeholders.

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Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

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Ignite Social Media

FEBRUARY 13, 2020

However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. Why Should You Use Instagram Marketing for Email Signups.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? To raise your social influence + become an expert in your niche.

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Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

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Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Influencer sponsorships and paid advertising. Slideshares.

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Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

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Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach.

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Comments Influencer Marketing Statistics 76

Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

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agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. Yes please.

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Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Respond to comments in real time.

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Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

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Instagram Meme Tips Marketing 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

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Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

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Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. I’ve curated a list of resources that I can recommend without hesitation to anyone. Content Marketing Made Easy. 29 Content Marketing Secrets. The Grande Guide to B2B Content Marketing.

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Resources Content Case Study eBook 99

Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. She likes researching topics related to B2B and SaaS. Here’s what TubeBuddy has to say: 3:00 p.m.

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Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Thought leadership tends to get a bad rap as it’s very much an over hyped term by many marketers. 3 Things You Must Know to Be Successful as a Social Media Marketer .

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Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

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Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. As networks work those kinks out, marketers have to adapt.

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Convince & Convert

FEBRUARY 16, 2015

Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in. ” Brands are also starting to recognize the power of the influencer. What do you need?”

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Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Benefits of employee advocacy. Wider personal network for sales.

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Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

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Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

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Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Influencers have a large presence on social media and can help bring more attention to your content. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

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Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Influencers have a large presence on social media and can help bring more attention to your content. Linked Prospect Linked Prospect is an invaluable tool for any business that wants to boost its sales and marketing efforts.

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Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

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Diva Marketing Blog

MAY 20, 2016

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. About Paul Chaney.

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Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. We curate our feeds and, for the most part, decide who will get that free and regular access to us. Influencers are taking on new sponsorships daily.

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Jon Loomer

JULY 23, 2019

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Includes a downloadable “B2B Creative Playbook.” ” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response.

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Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

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Buffer Social

AUGUST 23, 2018

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. 5 LinkedIn marketing tips to grow your Company Page 600% faster. Let’s get started! LinkedIn is only just getting started!

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