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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Like we discussed before, nano & micro-influencers have a niche.

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How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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Why LinkedIn influencer marketing matters for brands

Sprout Social

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

From discount offers to content, curate every experience for an individual audience. Influencer marketing goes a long way. Using influencers to market your brand is a great strategy. Here are three approaches that can improve your influencer marketing success. This is where account-based marketing comes in.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. 58% of social media influencers believe they should be paid for the coverage they give brands. Image credit: DreamGrow. Ponder purposes.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Content aggregation and curation will become increasingly popular as a way to give everyone what they want. For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer.