Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Let’s talk about training.

B2B 89

B2B Video Marketing Module 89

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

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B2B Eventful Marketing Conference 118

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. But the reality is nobody is quite trained enough to handle this type of global communication. Yet, one of the biggest failures happening today is how companies are unwilling to talk openly about past issues. B2B companies have been struggling with it well before Covid-19.

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B2B Authentication Issues Team 77

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes. The Discussion with Derek Shebby.

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B2B Marketing Training Skills 62

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. We couldn’t be more excited to offer these new certifications to our customers.

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Social Media B2B Social Media Management Analysis 118

Oktopost

MARCH 26, 2024

An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. This way, you can create training programs for the right people, reward your best social sellers and encourage them to help those that are struggling.

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Influencer Report B2B ROI 62

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. Matt has a passion to produce confident and profitable marketers, who in turn, create profitable companies. Since 1998, Matt has presented at thousands of companies, conferences and workshops.

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Engagement Training Apple Conference 131

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. A new SDR with these skills will likely have the opportunity to flourish at your company. .

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B2B How To Skills Sample 117

Oktopost

APRIL 10, 2023

With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences. Finally, Kari reveals her successful tactics for training teams to build their personal brands and participate in their employee advocacy program.

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B2B Apple How To Training 62

Oktopost

MAY 24, 2020

Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.

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B2B Marketing Training Team 146

Oktopost

DECEMBER 20, 2023

But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions.

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B2B Software Process Team 75

Social Media Marketing

APRIL 13, 2011

When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential.

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B2B Social Media Jive Committee 148

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Choosing the Right Platform.

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LinkedIn B2B Social Media Management Metrics 138

Oktopost

JUNE 6, 2017

Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t.

Training 85

Training B2B How To Social Media 85

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Jamie Shanks is the Founder and CEO of Pipeline Signals, which aims to support companies in growing their sales pipeline at scale through Relationship Signals and Signal Intelligence. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

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Social Media Airlines Marketing Apple 125

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Today’s B2B buyers trust people, not brands. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

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LinkedIn B2B Social Media Management Metrics 109

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Here’s a quick breakdown of both strategies.

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Discount Marketing How To B2B 126

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

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B2B Study Social Media Small Business 159

Convince & Convert

FEBRUARY 3, 2016

Companies came to her frustrated that their websites, which were just a copy of their company brochure slapped up online, weren’t getting any traction. From there, Ardath worked with non-tech companies who were dealing with the same problems. Why your personas are critical to the complex B2B sell. In This Episode.

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B2B How To Marketing Conference 60

Sprout Social

MAY 18, 2022

By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Additionally, B2B marketing and sales don’t need to be overwhelming.

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Metrics B2B Software Social Media 136

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Consultants support cultural change, recruitment & training and for internal communications initiatives. Here’s a look at what they bring to a job.

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Consultant Social Media Drupal Content management systems 265

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

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Company Instagram B2B Survey 120

The Realtime Report

FEBRUARY 19, 2021

Today, Smith is a Certified Master Facilitator for global leadership development and training powerhouse Fierce Conversations, Inc. By blending conversation techniques from successful sports and executive teams, these programs serve to enhance the overall growth and development of a company and drive results.

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Sports Training Module Syndication 91

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Unfortunately they believe their primary focus is to “sell” which to them means talk about themselves, their product and company ALL THE TIME! In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

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B2B Exercises Remix Team 78

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

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LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 6: Onboard and train employees. There’s a reason 68% of marketers say their company has an advocacy strategy. 1: Optimize your company’s LinkedIn page.

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LinkedIn Tips Curation Training 113

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

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LinkedIn Brands How To Training 166

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Atlassian ROI Social Media Collaboration 101

Oktopost

APRIL 8, 2021

Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . Embracing the Algorithms.

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Social Media B2B Statistics Types 103

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

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B2B Social Media Proposal Google Reader 129

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

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Training Study Metrics Social Media 124

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side.

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Social Media B2B Exercises Hubspot 176

Oktopost

APRIL 27, 2023

Want to hear more from renowned B2B marketing leaders? Ken is a father of 2, and outside of winning results for middle-market technology, business services & media organizations, he seeks to achieve mindfulness and well-being through Brazilian Jiu-Jitsu, yoga, and strength training. Catch all episodes here.

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Marketing Apple Sports B2B 62

Oktopost

JANUARY 16, 2024

Using this notetaker, you can also identify areas for improvement and support to enhance training and professional development for your revenue team. Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. LinkedIn Sales Navigator 3.

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Team Tools SMS B2B 62

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

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Company Content Marketing B2B 60

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 113