Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Each of the 27,000 companies that use the service had the same goal – to share their pitch.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #news #socialmedia [link] JobShoots Would You Try It With a Fox? link] #news #socialmedia [link] JobShoots Would You Try It With a Fox? Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. link] [link] Lanc.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Sprout Social

JUNE 10, 2021

An email newsletter is a digital communication sent from a company to its list of subscribers. Companies use email newsletters for a variety of reasons: Announce sales and discounts. Inform on company news and updates. If you’re a B2C company, announcing sales drive customers to shop on your site. Industry news.

Newsletter 132

Newsletter How To Marketing Template 132

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? Ive founded 5 companies, and spent 15 years running digital marketing agencies. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.]

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 29, 2010

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for your help! However, I almost forget to look at the title of your blog because it is bland against the pale background. Option 2 zooms your photo a bit more, which I really like.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 11, 2010

But we haven’t yet changed the way we structure and operate our businesses to compensate for this new era of expectations. We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. Turns out, I’m totally non-musical, so that guitar thing is going to be tough.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] [link] Thinkdesign Does your blog have a long-tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 10, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] Lisa Alvey Staggering Social Media Insights – The Best of Twitter 20 eBook – [link] (via @jaybaer) <–cool stuff! Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies. And don’t forget to communicate company-wide when your rebrand goes live.

Social Media 117

Social Media How To Press Release Sentiment 117

Webbiquity SMM

FEBRUARY 21, 2012

News releases. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. . • eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. The Lawyers R Coming. link] MyCrowd.ca

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Ted Simon Thanks for the great post — news I will use!! What’s Your Pitch? The elevator pitch is dead.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Your company needs to be part of that conversation. Social Media is Inexpensive False. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Get Your Social Media Operations Act Together* [link] via @jaybaer: [link] marco RT @sfsmjobshoot: Get Your Social Media Operations Act Together [link] #news #socialmedia [link] Lynn Sheka Thx 4 sharing!

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Enjoy your new adventure!! Safe travels. link] jaybaer Thanks Marjorie.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-hol… [link] [link] JobShoots What BP Can Learn from Umpire Jim Joyce [link] #news #socialmedia [link] JobShoots What BP Can Learn from Umpire Jim Joyce [link] #news #socialmedia [link] Arik Hanson Joyce handled that situation about as well as I've ever seen, considering the circumstances.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. It seems really like a one hit wonder piece of news. How Much Friendship Do We Need?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. There’s a way to get your Facebook update seen in more news feeds. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buffer Social

DECEMBER 5, 2023

👇 5 FAQs about content repurposing answered 1: How is repurposing content different from cross-posting and reposting content? For example, if you’re launching a new product line, repurpose it across all platforms as soon as possible. It's news that’ll get old fast. Let’s go! The commonality?

Content 108

Content Newsletter Remix Instagram 108

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 160

Questions Social Media Consultant Education 160

Writtent Blog

FEBRUARY 6, 2014

If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. Blogging Company News'

Hubspot 85

Hubspot FAQ SEO ROI 85

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix. Chances are your company could leverage many of the above strategies. Emerging pain points and challenges your customers face.

Social Media 82

Social Media Sentiment Hashtag Analysis 82