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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. What about the boring brands?

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. Any brand trying to increase their trust and awareness with their customer can and should go live on video. Facebook Live Video Is Easily Shareable.

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4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Drive brand awareness. They will learn the most popular brands and options available to them. SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started.

What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Need help taking your brand to the next level?

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. 15 Tips to Zoom Your Brand (white paper).

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Why should your customer care your brand exists? Is it engaging your customer to take action that brings them closer to your brand? Buyer Persona Worksheet (editable templates for b2b and b2c). SocialZoomFactor · 10 Things You MUST Know About Your Customer.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. But at the very least, make sure you respond to anyone with comments or questions directed at you and/or your brand ( except trolls ).

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer.

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Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

Our agency Marketing Nutz works with small business, entrepreneurs, franchise organizations with 1000's of franchisees up to Fortune 10 brands. We specialize in training, consulting, and strategic planning. The importance of being honest about what your digital, social and branding experience. Ignite your business results with social media marketing with our online social media, digital marketing and branding training academy, the Social Profit Factor.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Need help taking your brand to the next level? Our agency, Marketing Nutz, our training and consulting agency can help! SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business.

9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. The invest in the brand. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. You are going to need to define your brand, content, engagement and other specifics of your strategy. Find a mentor, consultant or agency who can help you.

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Now, you are part of the consultancy Orca Social, which helps B2B organizations do great social media. There’s an opportunity here because so many companies are in the B2B space.”

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 94% of B2B marketers use LinkedIn as part of their content strategy.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

How to Build a Brand from Scratch

Convince & Convert

What’s the best way to build a brand from scratch? Vincent Rescigno asked me on Facebook if I would cover this topic, and so I am. If you’ve got a topic that you want me to talk about on Jay Today , leave me a comment on Facebook, Google+, YouTube, or other. So Vincent asked, “How do you go about creating a brand from scratch?’ ” When you finish that sentence, that is what your brand is all about.

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Why Marketing Technology Should Integrate into a Bigger Ecosystem

Oktopost

You can catch the conversation by subscribing to B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Marketing Automation B2B Marketing Tools

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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different.

15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Guest Post by Monika Jansen.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. I’ll tell you, my perspective on a lot of the Facebook changes. Facebook actually commissioned this report.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter).

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn.

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? If you want your content to resonate with the right people that will help you achieve your business goals, then you aren't going to do it by throwing boring content at the virtual walls and praying that the Facebook algorithm gremlins decide to show your content to the masses. Need help taking your brand to the next level?

ROI 60

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

Brands 251

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. If you ask me ‘do you do B2B marketing?’

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more.

10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Need help taking your brand to the next level? Our agency, Marketing Nutz, our training and consulting agency can help! SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. Need help taking your brand to the next level? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. Need help taking your brand to the next level? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. 6 concerns/myths about consultant’s content marketing. Does Free Content Cannibalize Your Paid Consulting?

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. 6 concerns/myths about consultant’s content marketing. Does Free Content Cannibalize Your Paid Consulting?

LinkedIn Tricks for Social Media Professionals

Convince & Convert

She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. Especially in the B2B market.”. Keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever. It’s easy to lose the humanity in the digital world of automation and branding.

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Facebook Success Summit – 22 Sessions on Everything Facebook August 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is Facebook important to you and your business?