Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. Website pages and blogs. Social Media channels.

B2B 124

B2B Authentication Social Media Meeting 124

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

NOVEMBER 15, 2022

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 136

Conversation Review Marketing How To 136

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: Olya Kobruseva on Pexels.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

DECEMBER 8, 2021

During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Engagement 109

Engagement B2B Apple How To 109

Ari Herzog

AUGUST 8, 2012

That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C. Francois Gossieaux opened my eyes to the P2P model three years ago when he wrote about the similarities between B2B and B2C communities. Are B2B and B2C communities not meaningless? I like that.

B2B 112

B2B Software Communities Review 112

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Email this to a friend?

B2B 225

B2B Platform Social Media Marketing 225

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Webbiquity SMM

JANUARY 24, 2023

These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for. Above all, customers want to be able to communicate with the brand they’re interested in. Her little white bunny tends to reply to your emails when she is on vacation.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. Regular social listening assesses conversations around your brand and industry and offers insights on the most relevant trends for your brand.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 76

Brands B2B SEO Influencer 76

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Take Conversations Offline. Develop a Diverse Content Strategy.

B2B 107

B2B LinkedIn Tips Marketing 107

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. But just knowing something is rarely enough. The solution? The solution?

Publishing 86

Publishing Social Media Film B2B 86

Oktopost

JUNE 6, 2022

Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Creating customer facilitated community focused on best practices and relationships. Episode Summary.

Social Media Management 70

Social Media Management Apple B2B Meeting 70

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JANUARY 26, 2023

Likelihood of conversion Referral marketing often leads to higher conversion rates than more traditional forms of advertising. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 126

Discount Marketing How To B2B 126

Social Media Strategies Summit

JUNE 8, 2023

Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? No problem. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Writtent Blog

NOVEMBER 18, 2013

The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Blog Growth.

Content 88

Content Marketing SEO Hubspot 88

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. For reference, Daniel Ek (CEO and founder of Spotify) has “only” 223,000 at the time we write this blog. Masiyiwa effectively uses Facebook as a blogging platform, with his posts routinely clocking in at 300+ words. 6 of the Best B2B Brands on Social Media Now.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! If you answered yes, you definitely landed on the right blog post today! Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Template 78

Template Templates How To Training 78