Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

B2B Employee Advocacy Best Practices


Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social media doesn’t just have to be about hustling customers through the conversion funnel.

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Trending Sources

Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. The Importance of Community Management. 5 Tips for Enhancing Your Social Community.

B2B Social Media Strategy for a Post-COVID World


B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Create Community.

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3 Ways B2B Brands Can Be More Human


The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? B2B Marketing B2B Marketing Tips

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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?


When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Content relevant to B2B decision makers and said decision makers?

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Agile Marketing in B2B

Buzz Marketing for Technology

Nope … it was and is of keen interest to an immense financial services community. We wanted to own this conversation. Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? It's a different game and much harder to lock yourself in a room, and actually put virtual pen to paper and create a strategy, plan, and content that drives real business conversions that are measurable and impact your bottom line. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. In this video series from December 2013, called Fast Innovation and The Slow Waiter , Cisco’s Tim Washer (and the Cisco Voice of the Customer team) has fun conversations with real CIOs, including those from Safeway, Western Union, and Grupo Modelo. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. These conversations are something every B2B company can do.

How to prove (and grow) your B2B social media ROI

Sprout Social

Social media is a crucial channel for B2B marketers. In this guide, we’ll break down exactly how to measure your B2B social media ROI and grow it for the long-term. How to measure your ROI from B2B social media in 5 steps. 5% conversions?

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. Still searching for more B2B social media post ideas?

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social. Most B2B marketers are still using a social media playbook developed by B2C companies.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Get to know B2B buyers through keyword research.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

With all this create content both in object form and recorded form from the virtual event we were really able to ramp up the number of conversations we were having out on the socialsphere as you can see from the snapshot taken from our Networked Insights dashboard which is comparing the month of December to the month of January. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Essential Tips and Tools for B2B Social Media Marketing


B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring? Share your expertise: Online communities and forums. Unfortunately, especially for B2B brands, that’s often where it stopped.

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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Blogs and social media posting are a given for both B2B and B2C marketers; it’s the platform, depth of topic, and tone that are different.

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Is Social Conversation a Myth?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? He writes: There is not much conversation going on at all. That’s not a conversation. Twitter doesn’t really bring out a conversation.

B2B Social Media Gets Intimate

Social Media Marketing

Those that did a good job socializing their external communications, like Dell and Comcast, saw productivity gains, since conversations that occur on social media are automatically recorded, discoverable through search and shareable. When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. guest post social media b2b

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. But there’s no denying that B2B social media is tricky.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. So what can B2B marketers do (other than ignoring social media; a perilous option at best) to avoid this harsh fate? Measurement remains the biggest challenge in B2B social media marketing.

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Why B2B and B2C Connections Are Meaningless

Ari Herzog

That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C. Francois Gossieaux opened my eyes to the P2P model three years ago when he wrote about the similarities between B2B and B2C communities. Even the Harley community is not built around bikes, it’s built around a shared lifestyle of the community members. Are B2B and B2C communities not meaningless?

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7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. And yet, for some reason (actually a lot of reasons) what we know about community isn’t always translating well to building community online. Conversation.

Social Spotlight: The Trevor Project and how to establish, evolve and empower your community

Sprout Social

An organization dedicated to crisis intervention and suicide prevention resources for LGBTQ+ youth, the Trevor Project works diligently to create virtual and IRL communities for young people who feel they don’t otherwise have the support they need as they come out or embrace their full selves.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. If a mobile ad is directing smartphone users to your mobile site, have you tested the specific page they’re landing on and optimizing it to drive higher engagement, conversions and cross-channel revenue?

Mike Dickerson on How to Succeed in a Digital-First World


We’re taking the plunge into re-imagining success with a digital transformation B2B legend. He currently focuses those specialties within the Microsoft Dynamics 365 community, helping partners and marketers get the most value from the platform. B2B Marketing B2B Marketing Podcast

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CMO Kathryn Sharfman on the Balance of Doing and Telling


Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. B2B Marketing B2B Marketing Podcast

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Now, you are part of the consultancy Orca Social, which helps B2B organizations do great social media. There’s an opportunity here because so many companies are in the B2B space.”

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Conversion rates. Conversion values by product or category interests. Or More Conversions?

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How to Combine Social Media and B2B Marketing Automation

Convince & Convert

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. How he got here was by embracing the tools available to him, listening to his clients, and building a community focused on their vendors and end-users alike. “Through one guy’s influence in social and having those conversations, it becomes a bigger business picture for the brand.”

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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Some of the greatest value from LinkedIn groups may come from listening to the conversations among other professionals in your niche, or your target customers. Take Conversations Offline.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

3 Phases of Digital Transformation: Mindset, Skillset, Toolset


Talking about professional sports and adversity in business, Hackett gives an additional perspective to how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset. The Adjustment Phase: Majority of B2B companies are sitting somewhere in this phase.

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage natural conversation for customer research. How to leverage online communities to research your dream customers. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).