Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

APRIL 30, 2020

Attendees can connect and converse with each other in the event feed. This engagement channel can potentially be an invaluable tool in networking and community-building. Attendees can also start conversations and post media to the event feed. It is also the top social media platform for B2B lead generation by far.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Direct Marketing Observations

MAY 13, 2022

If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. For those that say they don’t pay attention to social.

B2B 112

B2B Social Media Conversation Platform 112

Social Media Strategies Summit

JUNE 8, 2023

Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. On the other hand, videos aren’t always the right choice. Contentsquare.

Social Media 109

Social Media How To B2B LinkedIn 109

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations.

Class 100

Class LinkedIn Brands Microsoft 100

Socialmedia.biz

MARCH 25, 2021

Hashtags have become so large that communities pop up around their use. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Conversational hashtags. Ever see a hashtag around a specific topic for a more in-depth conversation. Community Hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. The platform helps you engage with incoming messages, find and join conversations and track profile, network and individual performance around your customer care approach. 2) Proactive.

Strategy 64

Strategy Report Publishing Team 64

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. positive sentiment around the conversation. Twitter has 330 million monthly active users and 134 million daily active users.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. It helps auto dealerships all over the United States increase conversions, website activity and sales. B Squared was also named Sprout’s 2018 Partner of the Year. Fifty & Five.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. These are those links. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important.

Case Study 131

Case Study ROI Social Media Team 131

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 8, 2012

I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. Jay: So as leaders in the industry, your company is facilitating conversation about key topics in the industry? Eric: Seriously.

Company 120

Company Instagram B2B Survey 120

Pam Moore

JUNE 26, 2020

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. Supporting Resources. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. As humans, instant gratification is in our DNA. When we want something, we want it now.

Social Media 167

Social Media Social Networking Training Instagram 167

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Create content that inspires and elevates social media conversation. 42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C?

Social Media 130

Social Media Strategy How To Real Estate 130

agora pulse

DECEMBER 23, 2019

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. ” website | Twitter. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Pam Moore

DECEMBER 21, 2020

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Our agency, Marketing Nutz can help you develop your strategy inclusive of setting goals, a brand architecture and brand storytelling and choosing the right tactics that will help you achieve your goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Our agency, Marketing Nutz can help you develop your strategy inclusive of setting goals, a brand architecture and brand storytelling and choosing the right tactics that will help you achieve your goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? Our industry moves rapidly. Google tweaks its algorithm constantly.

Social Media 40

Social Media Metrics B2B Team 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Future of Communities. opportunities and challenges. Charles Armstrong.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Ignite Social Media

NOVEMBER 23, 2020

Create a seamless user experience by driving to relevant pages – and make sure all conversion-related links work perfectly. If you’re leveraging a pixel of any sort, like the Facebook pixel , you can see the different conversion events across the path to purchase (landing page views, add to cart, purchases, etc.).

Advertising 187

Advertising Social Media Tips B2B 187