article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, a life insurance brand may want to appeal to both older and younger generations. Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content.

Brands 115
article thumbnail

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

In this post, we’re going to show you exactly how to do this, look at examples of brand voices on social media, share how to develop yours, and examine the ways you can keep it consistent across your social accounts. How to Keep Your Brand Voice Consistent Across All Social Media Channels. What Exactly Is a Brand Voice?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Register for Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. 2018 content marketing myths busted and how to stomp your competition.

Industry 152
article thumbnail

Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Bonus: TikTok’s biggest demographics, key things you need to know about the platform, and advice on how to make it work for you? Is the time and resource investment worth it? This video alone had 3.4

Questions 104
article thumbnail

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. How to Subscribe to Social Zoom Factor Podcast . Soundcloud.

Industry 132
article thumbnail

How to Get More Email Subscribers with Influencer Marketing

Pixlee

Similarly to influencer partnerships aimed at promoting a brand or product, you should give your influencer(s) creative freedom when crafting how to attract their followers to your email list. This customer uses its influencer cat page to praise pet insurance brand Trupanion for the benefits they’ve reaped from using the service.

article thumbnail

20 Instagram Reel ideas for all types of brands

Sprout Social

Speaking of the University of Georgia , the institution definitely knows how to tell a great story. Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education.

Types 118