Trending Sources

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? The worst kind of social media know-it-all.

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. Earned, Owned an Paid Media in a Nutshell.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.

Let Your Humanity Shine in Social Media

Convince & Convert

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself.

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. If you haven’t already, please turn on two-factor authentication (2FA) if you haven’t already. So go to a bunch of traditional media sites to see if they’re reporting it, and how.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer?

Mashable Punks Readers With Social Media Article

Shift Digital

Goldfayn is an author, speaker, and consultant to consumer electronics companies in the area of marketing. The title of the article was: 5 Reasons Social Media is Ruining Marketing. Social media builds the wrong habits in marketers. Social media is hard to measure.

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6 Smart Social Media Lessons for Small Business from a Car Dealer

Socially Sorted

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media.

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity. Thus, there’s a lack of authenticity.

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Why “social” means “democratic” when it comes to structure. How letting down your competitive guard leads to a successful B2B social presence.

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Nurturing Your Community - Social Media

Social Media Network Marketing

There are a couple of factors that you need to keep in mind when working with your Community on Social Media. You are communicating to people in an environment that demands interactivity and social behavior. Authentic: Be authentic. This could be by way of advice, pre-launch information, consultancy and so on. Community Management cannot be taken for granted. You don't build a Community of relevant individuals over night. It takes time.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry.

Blinded by the White: Social Media and Diversity

Convince & Convert

At South by Southwest in Austin, I was at several events attended by the “social media mafia&# – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? Social media is here to stay.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Senator from Missouri, is one politician that has embraced social media in a big way.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. This is clearly not a social media issue per se.

How Business Owners Can (REALLY) Calm Social Media Anxiety

Shift Digital

A little while ago, I wrote about the terrible advice Jay Goltz gave to small business owners about social media , and what advice he should have given. Barry Moltz’s “How to Calm Your Social Media Anxiety” article misguides business owners into the type of thinking that actually makes them ineffective with social media. Social media is one of the “4Ps” in the marketing mix. Schedule “social media” time.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding and sharing them is the first step toward social media success. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The 8 Wrong Questions PR Firms Are Asking About Social Media The 3 Amigos: Email, Blogging, Social Sharing The Best Advice Has No Shelf Life [link] Mark Tosczak This is always a challenge (I work in an agency, so I’m thinking now of how we do this with clients).

Millennial Marketing: Actionable Social Media Advice from a Top Marketer [SSM008]

Buffer Social

We had the pleasure of speaking with Everette about what it’s like to be the Vice President of Marketing for Skurt and how he approaches social media at a service geared towards a younger generation of mobile consumers.

#SproutChat Recap: Using Social Media for Social Good

Sprout Social

As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable organizations to gain exposure and support from a wide network. This week at #SproutChat , Sprout All Star David Pride joined us to discuss how he has allocated his knowledge on social media to several causes including Hope for the Arctic and The Sloth Institute of Costa Rica.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes. Social media is gasoline. “.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes. Social media is gasoline. “.

Price 40

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download.

Living with the Pregnant Widow

Spin Sucks

Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

It’s not about “updating your website” or hiring a content consultant to “rework your content calendar.”

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon’s Little Known Social Media Secret : One of my secrets is to be a fierce editor.

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The Social Organization: Social Media Metrics

rhappe.typepad.com

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 For me as a german-based e-learning consultant this could be really helpful. a great jumping start for social media metrics.

The 5 Dangerous Realities of Social Media for Business

Convince & Convert

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? So we’re faced with a dilemma: do we want to focus on the social, or focus on the media? Social is incredibly measurable.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. They need to own social. Be authentic.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

3 Steps to Living an Authentic Life Online

ProBlogger

Whether you like it not, social media is taking over Internet. Research tells us that one in five of every minutes spent online is currently being spent on a social media channel. Businesses, attention hungry artists and entrepreneurs who are building their own platforms are standing on the social sidewalks of cyberspace shouting at the top of their voices. Here are my three secrets for creating an authentic web presence.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

pre social networks, who you were was confined by space and time. I asked five successful women if they would share their opinions and use of personal "social media" branding. In Part 1 of Social Media Can "Help" Build & Promote Your Personal Brand Amanda, Em.

The ROI of Knowing Your Social ROI

Simply Measured

Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? Here’s why you should know your social ROI.

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How to BE a Government Consultant and Use Social Media

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0