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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. Employees tell better stories than you do. They have no agenda.

Strategy 147
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8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

“At its core, a community is a group of people who share common interests and want to connect with other people around those interests,” says Alex Angel , Community Consultant, formerly Nike and Reddit. She has fans who follow her on various social media platforms, listen to her music, and rarely engage with each other.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167
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Are You Doing Influencer Marketing Right?

Firebelly

Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

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Millennial Marketing: Actionable Social Media Advice from a Top Marketer [SSM008]

Buffer Social

At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt. Everette dives into subjects like influencer marketing, where social media fits into the growth cycle, and how marketers can keep their skills sharp.