Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. You’re going to need to prioritize building trust within your brand’s community. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. DEI is not a trend.

Influencer 167

Influencer Marketing B2B Authentication 167

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 118

Social Media Survey Education Team 118

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 111

Brands How To Authentication Collaboration 111

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 120

Strategy Brands Content UGC 120

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Let’s talk Reels! Experiment! Testing on Reels and Other Networks.

Instagram 172

Instagram Engagement Content Tips 172

Sherrilynne Starkie

NOVEMBER 5, 2018

It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . Many books talk about Gen Z, but this is a definitive playbook for modern marketers and business people to authentically engage an emerging generation.” Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Encourage conversations, ask questions, and participate in the community.

Social Media 122

Social Media Tips HootSuite Marketing 122

Pixlee

JUNE 16, 2021

Studies show that young consumers are shopping online more than ever before. Studies done by GlobalWebIndex show that nearly 40% of consumers consider environmental factors when deciding whether or not to make a purchase. The post Stats to Know About Ecommerce & Retail Trends In 2021 appeared first on The Pixlee Blog.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

MAY 26, 2022

Research trends. While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. Baby spice ????

Examples 139

Examples Campaign Tips UGC 139

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Pam Moore

JUNE 22, 2017

57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Here is what you will learn: – Influencer Marketing Trends 2017. There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Need more help? Additional Resources:

Course 163

Course Influencer Training Small Business 163

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Building a profitable TikTok presence is not limited to jumping on trends and posting creative content. So, creating authentic, consistent, captivating videos should be your priority.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal. Here’s how.

B2B 114

B2B Influencer Brands Marketing 114

Keyhole.co

JULY 18, 2023

This page is automatically populated with TikTok trends. Take your time to study what is on there and what content users seem to appreciate. Look at which challenges are currently popular and whether there are any viral trends you can make the most of. Today, trends tend to only last 3-5 days before users move on.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

APRIL 22, 2021

Just make sure you get creative with your content and use trends effectively and authentically. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. TikTok’s userbase shows a few different trends in income level.

Marketing 139

Marketing Statistics Platform Influencer 139

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. .

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 111

Case Study Marketing Directory Retail 111

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Published on. Source: Semrush ).

B2B 133

B2B Brands Marketing How To 133

Pam Moore

NOVEMBER 29, 2017

If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today! We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business.

Influencer 160

Influencer Training Marketing Small Business 160

Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Industry terms and trends: 61%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. What trends are you seeing across the board with your creators?

Products 89

Products Team Focus Group Collaboration 89

Pixlee

JULY 23, 2019

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Samantha Brown has been an influencer for over three years and has grown her community of followers to over 30K on Instagram. Samantha Brown.

Fashion 64

Fashion Influencer Authentication Apparel 64

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

Questions 105

Questions Banking Insurance HootSuite 105

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

JANUARY 28, 2021

Your brand voice should be in congruence with your ideal customer or community member. Consider the fact that emoticons were invented to add emotion to text, as it can be challenging to communicate with no visual or audio cues. Various studies are exploring the use of emojis in the text concerning context and tone.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Buffer Social

JUNE 6, 2022

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Get laser focused on a niche you have experience and case studies. Going deep can help you connect authentically with your target audience and build a more human brand. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Pixlee

MARCH 7, 2019

Here are the top trends and tips brands are using to gear up for the spring break rush. . Remember, authenticity is key when selecting influencers. Plus, it’s a great way to resonate authentically with your target audience. Drive Better Conversions with Scalable Authentic Content.

Travel 63

Travel Hotels Brands UGC 63

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Likeable

JANUARY 7, 2019

In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand. Fortunately, social media provides a plethora of insights and opportunities to help along the journey: Listen to your community to discover and evolve your “why.”.

Social Media 91

Social Media Brands Authentication Loyalty 91

Pixlee

OCTOBER 27, 2021

From the top trends in 2021 to our predictions for 2022, read on to polish your ecommerce influencer strategy in the coming year. It may not be a strictly 2021 trend, but micro influencers (and really, anyone posting about your brand on social media) are incredibly effective for ecommerce brands. Measure and Manage Campaign Success.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

ProBlogger

MAY 3, 2023

Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. However, it’s crucial to maintain authenticity and transparency by clearly disclosing sponsored content to your audience. As a blogger, you must also stay abreast of industry trends and adapt accordingly.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37