Authentication Communities Focus Group Marketing 
Sprout Social
FEBRUARY 13, 2019
For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.
Pixlee
SEPTEMBER 8, 2020
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Diverse content has to actively avoid tokenism to be authentic. Create a Genuine Brand Community.
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Pixlee
MAY 8, 2020
Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue.
Sprout Social
MARCH 1, 2023
Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.
Pixlee
APRIL 2, 2019
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Maximize User-Generated Content.
Pixlee
MAY 2, 2019
Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).
Sprout Social
SEPTEMBER 30, 2020
In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”. And rightly so.
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