Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. Social selling targets prospective customers through personalized interactions.

B2B 62

B2B Metrics Comparison Education 62

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 74% of users say the app inspired them to discover more about a product or brand. Learn more here. Fourteen hours. TikTok generated around $4.6

Examples 142

Examples Campaign Tips UGC 142

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Some more interesting statistics: of the 7.81 billion, are active social media users.

Data 131

Data B2B Statistics Social Media 131

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. We care about people so much!

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It includes all 7 steps, loads of statistics and more. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.

Facebook 113

Facebook Marketing Groups Groups 113

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing.

Campaign 111

Campaign Social Media Metrics Trends 111

Buffer Social

MAY 6, 2019

Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. Followers do matter.

Social Media 79

Social Media How To Hashtag Instagram 79

Pam Moore

FEBRUARY 27, 2019

They don't know you or your brand and aren't sure if your content is worthy of them actually hitting play. Importance of the BRAND YOU in connecting with your audience and inspiring them to listen and watch your content. Driving the right call to actions for your audience and your brand. People are not always pushing play.

Template 60

Template Templates Analysis Authentication 60

Hootsuite

AUGUST 30, 2022

Gen Z and social media statistics. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). BeReal is currently the top social networking app on the Apple App Store. 83% of Gen Z shops on social media. Gen Z and technology statistics.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Sounds pretty “social” to us!

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. were female.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Pam Moore

JANUARY 25, 2016

Take a listen to the 200th episode of the Social Zoom Factor Podcast to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! In this 30 minute podcast you will learn: . Never giving up!

Social Networking 106

Social Networking ROI Analysis Brands 106

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

agora pulse

FEBRUARY 27, 2017

Like any social network, it’s important to have a purge from time to time. You can compare Instagram accounts by statistics like engagement rate, average likes per photo, average comments per photo and follower ratio. Make that time now. Depending how many people you are following this can be time consuming.

Instagram 60

Instagram How To Hashtag Influencer 60

agora pulse

JULY 9, 2019

Brands are cranking them out at an almost frenetic pace—but not everyone’s measuring just how those Instagram Stories are really doing. Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns.

Instagram 75

Instagram Social Media Metrics Engagement 75

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. We have more than 2 million followers in our community across the different social platforms we own.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. We have more than 2 million followers in our community across the different social platforms we own.

Metrics 60

Metrics Engagement Social Media Training 60

ProBlogger

SEPTEMBER 12, 2016

When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. This is a guest contribution from Nick Rojas.

Instagram 20

Instagram Content Authentication Yahoo 20

Diva Marketing Blog

OCTOBER 21, 2010

What do people do on social networks and blogs? More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. Jody DeVere.

Industry 89

Industry Social Media Loyalty Resources 89

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. What I found most interesting is the continued shift in the perception of the Apple brand. Also, $0.30 Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 24, 2010

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Infomercials create brand-new categories by tapping into unexpected desires.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

DECEMBER 4, 2019

Marketing to parents has never been easier, and there are so many brands that are doing it right. If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents. Let’s start with the basics.

Tips 73

Tips Brands Marketing Authentication 73

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Anonymous Jay – Thanks for the review.

Review 115

Review Social Media Social CRM Consultant 115

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

JULY 14, 2021

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Candle brand Paddywax posts a mix of product shots and lifestyle shots, but everything is well lit, well framed and visually striking.

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

MAY 26, 2021

Think of social selling as modern relationship-building. Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. What social selling is not. Are you already engaged in social selling? Don’t just take our word for it.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

DECEMBER 6, 2021

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Doing so is a smart move for growing brands, though.

Communities 133

Communities YouTube Engagement How To 133

Sprout Social

DECEMBER 21, 2022

The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads. For the sake of maximizing your reach while keeping your budget in check, a hybrid paid and organic social media strategy provides brands with the best of both worlds. It raises brand awareness.

Organization 137

Organization Social Media Strategy Metrics 137

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. This is particularly important when managing branded client materials.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120