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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters. Like What You Heard?

Brands 144
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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114
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Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 102
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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1. DON’T – Forget branding guidelines.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352
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What’s the best way for brands to use Instagram video?

Sprout Social

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

Instagram 143