Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

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Authentication Analysis Sentiment Tumblr 103

Sprout Social

FEBRUARY 6, 2024

G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes. Access the full G2 rankings here. Not a Sprout customer yet?

Software 116

Software Products Team One Spot 116

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

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UGC Brands Content Authentication 98

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

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Examples Social Media Sentiment Influencer 123

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. TikTok is a great channel for before and after transformation demos.

Fashion 59

Fashion Brands Apparel Authentication 59

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

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Brands Sentiment Influencer Survey 194

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Brand accounts should emphasize human interactions and avoid anything that looks spammy. More on this in the next section. Poor automation looks spammy.

Instagram 115

Instagram Tools Strategy Hashtag 115

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 127

Instagram Engagement Brands Avatar 127

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

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ROI Engagement Metrics How To 62

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

MAY 24, 2023

We are here to lead the way, leveraging our expertise and award-winning platform to redefine how brands connect with their audiences. Whether you’re an enterprise brand or a growing business, we have the solutions to propel your social media strategy forward. Now, we invite you to be part of our success story!

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Badge Social Media Case Study ROI 62

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

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Tips Authentication LinkedIn Groups 133

Sprout Social

MARCH 29, 2023

For example, both strive to boost brand awareness and drive site traffic. Cultivate a strong employer brand Just as you research a potential candidate, job seekers thoroughly look into their potential employers. Authentic and objective reviews are powerful ways to attract top talent.”

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Lemons – Demo – Brye. million likes.

Trends 145

Trends Influencer Strategy Hashtag 145

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Request a demo Build relationships Is it lonely at the top?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Kickstart your YouTube channel by introducing your brand. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Webinar presentation.

YouTube 131

YouTube Video Authentication Education 131

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. Goorin Bros. Goorin Bros. Goorin Bros.

UGC 65

UGC Brands Content Crowdsourcing 65

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

Pixlee

MARCH 25, 2019

Combatting consumer skepticism towards marketing and advertising could be as simple as showcasing how your brand and your products reflect consumers’ values through relatable and authentic content. Brands can sell more by using content from happy customers to forge deeper relationships with consumers. Request a demo today.

Conversation 72

Conversation Features Facebook Authentication 72

Buffer Social

MARCH 29, 2023

Since then, she’s worked with several brands and charges up to $125 for one video. That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time.

UGC 87

UGC Film How To Skills 87

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. They’re everywhere.

Campaign 105

Campaign Content How To Influencer 105

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. How do you shift the preconception that all social media is good for is brand recognition? Bringing Authenticity Back to Social Media. From employee advocacy?

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124

Hootsuite

NOVEMBER 17, 2022

So, are NFTs the next big monetization opportunity for creators and brands? An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic.

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Marketing Avatar Buy Price 118

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

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Template Templates Social Media Tips 134

The Realtime Report

SEPTEMBER 5, 2018

Using software like Movavi Slideshow Maker , you can combine step by step demos with a voiceover or soundtrack. Behind-The-Scenes Brand Culture Videos . As a startup it is important that you start to build your brand, and one of the most effective types of videos for this are definitely behind-the-scenes brand culture videos.

Startup 79

Startup Video Types Authentication 79

Pixlee

MARCH 5, 2020

You want more authentic and diverse content in your marketing, but how do you make it happen? Does your manager care most about generating a better brand community, or are they more focused on driving more conversions at a lower cost? We lack the authentic content needed to keep our social media, email, and ads compelling.

Team 62

Team UGC Content How To 62

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. And with over half a million daily users , they could be a valuable resource for brand awareness. more engaging than long-form video (The Sprout Social Index™).

Buy 118

Buy Video How To Template 118

Hootsuite

JANUARY 31, 2022

Instagram shops help you curate your brand story and showcase your products to the world. Boosts brand exposure and drives traffic to your page and website. Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base.

Instagram 103

Instagram How To Policies Buy 103

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Customer Care by Sprout equips teams to create authentic customer connections at scale.

Patterns 121

Patterns Sentiment Analysis Proposal 121