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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. What you can do about it: Companies will need to consider how they can help protect their audience from scams and how to recoup if a cybercrimnal impersonates their brand.

Brands 109
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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? What is a customer avatar.

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What Is The Metaverse (and Why Should You Care)?

Hootsuite

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Users on Roblox can socialize through gameplay as well as an avatar-based platform similar to the early social media phenomenon Habbo Hotel.

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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 118
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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

How about called you? When was the last time that branded Twitter avatar called you back? Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Register for my free webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business” .

Strategy 167
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5 Must-Do Twitter Style Tips

Harp Interactive

Have a unique avatar, preferably one that is a photo of you. A default avatar on Twitter screams … “Don’t follow me! A default avatar on Twitter screams … “Don’t follow me!&#. Bonus tip: Use the same avatar to represent you or your business/brand across the social universe.

Tips 302
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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

It's easy to get lost in a sea of avatars and data insights. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. How to speak human by leveraging more data and insights.

Data 106