Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 96

Metrics Influencer Marketing Survey 96

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? Pros Access to all of TikTok’s marketing suite. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

Marketing 140

Marketing Class Skills Trends 140

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Hootsuite

MARCH 11, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. First things first: Know that Snapchat might not be the right social media platform for every business. Download the app. Benefits of Snapchat for business.

Marketing 145

Marketing URL Features Platform 145

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. What’s the big idea?

Campaign 122

Campaign Social Media Marketing Metrics 122

Hootsuite

AUGUST 22, 2022

Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Markets – 22.2 How many per post?

Hashtag 94

Hashtag LinkedIn HootSuite Social Media Management 94

agora pulse

FEBRUARY 15, 2017

Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. I typed ‘Sprout Social vs.’ into Google and let autocomplete do the rest.

Company 124

Company Social Media Management Price Metrics 124

Keyhole.co

MARCH 11, 2024

Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Content reach Content reach measures the scope of your posts, articles, and shared materials across social media. Are you attracting the right audience?

Template 52

Template Templates Analytics LinkedIn 52

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. a) Choose your campaign goal, based on your brand’s marketing objectives: Sales. Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Buffer Social

SEPTEMBER 28, 2023

Mike : Carpeta Carpeta is a project-management tool for interior designers, architects, and industrial designers to help them centralize all their conversations, budgets, and files, and better manage their time while managing their projects. Phill : Nudge The UK’s #1 marketing podcast dedicated to behavioural science.

Project 62

Project Team Journal Hosting 62

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

SEPTEMBER 16, 2022

According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. How to post a YouTube video.

YouTube 106

YouTube Video How To Mobile 106

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy. Click Download PDF. Use the Sprout Queue. Click Calendar. Click Share.

Facebook 117

Facebook How To Publishing Analytics 117

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues.

Social Media 127

Social Media How To Policies Authentication 127

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Building a data-driven marketing culture.

Data 97

Data Skills Meme Social Media Management 97

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news!

Tools 136

Tools HootSuite Price Template 136

Kikolani

JUNE 21, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Download The Guest Blogging Survival Guide today! How to “Launch” a New Website with a Free Kindle Book – There is no right time to start marketing a brand new website. The Resources Mashup.

Marketing 128

Marketing Yahoo Film Handbook 128

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. This isn’t bad news for marketers. TikTok Example.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Sprout Social

JULY 6, 2021

In this article, we’re sharing tips on hosting better client retrospectives. Giving feedback can be as hard as getting it, especially if your clients have a less sophisticated understanding of social media marketing. Our social media managers build custom reports based on client goals and objectives,” says Istead.

Project 133

Project Report Construction Hosting 133

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. It has a unique vibe, which this article will explain. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Reddit 102

Reddit Brands Meme Forums 102

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 139

B2B Social Media Strategy LinkedIn 139

agora pulse

MAY 23, 2017

Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Gurus have burned the best of us — including these five leading social media marketers.

Social Media 140

Social Media Module LinkedIn Campaign 140

Oktopost

APRIL 9, 2019

As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions.

Report 96

Report Social Media B2B How To 96

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? A social media style guide is a set of rules that dictate how your brand shows up on social.

Guidelines 80

Guidelines Template Templates Social Media 80

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Marketing to Serve

DECEMBER 16, 2017

There are a number of tools out there now, designed to make some component of marketing on social media, easier. Let’s jump in and take a look at four of my favourite social media tools. Hootsuite is a social media management tool designed to make the marketers life easier. Start here.

Social Media 94

Social Media Tools HootSuite Comparison 94

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 111

Social Media Management Social Media Tools How To 111

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. Show Your Product Market Fit. For example, let’s take a look at an article we have on our blog.

Strategy 80

Strategy Marketing Report Resources 80

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day.

Mobile 137

Mobile Notification Collaboration Library 137

Sprout Social

FEBRUARY 26, 2024

It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. When responding to customers on social, they don’t adopt a professional persona that would counter their brand. Sprout removes the curtain of mystery between all teams that touch social media.

Report 64

Report Atlassian Brands Sentiment 64

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing.

Marketing 111

Marketing Influencer Instagram Trends 111

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network.

Reputation 127

Reputation Tools Brands How To 127

Rebekah Radice

FEBRUARY 25, 2019

and social Media Manager at Social Media Examiner. Everyone on our panel is actively involved in the content, promotion, and conversion aspect of their business and have brought their top social sales strategies to us today. Download it Now! Social Chat Q 1: Social Media Traffic, Myth vs. Reality.

Social Media 127

Social Media How To URL eBook 127

Buzzlogix

JULY 5, 2017

The new Buzzlogix App provides Social Media Managers and Specialists with full fingertip access to their social media activities and campaigns from anywhere at any time. Social Media Managers and Specialists need to understand and respond to social events at all times.

Social Media 40

Social Media Social Media Management Mobile Apple 40