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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtag analytics 101: Using the best hashtags for your social strategy. Advanced social media analytics.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Paid Search.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

In addition to the content itself, each platform has its own unique features that help maximize ROI. Social media marketers may experiment with various repeat frequencies to identify how they impact your post views, engagement (likes and shares), landing page visits, conversions, and ultimately your campaign ROI. Post-automation.

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Social Media ROI’s Missing Ingredient

Convince & Convert

I did a webinar recently with my friends from Expion about cross channel social media analytics. You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI?

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Maximize marketing ROI. Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. The success of any campaign hinges on showing the ROI, which has long been a challenge for social marketers.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Measuring paid media performance. Print, radio and TV ads.