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Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Allen Gannett.

B2B 118
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Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

LinkedIn to acquire job-seeking site Bright for $120 million – data-driven job search startup Bright is LinkedIn’s largest acquisition to date; Bright used algorithms to match job seekers to positions (re/code). Foursquare.

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11 Marketing Dashboards That Make You Think

Oktopost

Web analytics dashboards. A helpful auto-modeling feature also makes it easy for B2B marketers and startups to assimilate complex data into implementable strategy quickly. An optional white-label feature offers full customization, which can be a valuable add-on for startups. Marketing performance dashboards. Whatagraph.

B2B 62
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. Get actionable analytics and save 5% using discount code: webbiquity.

B2B 306
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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Analytics and reporting capabilities You need to be able to measure the impact of your social media efforts, and it’s simply easier when all of your tools (calendar and reporting alike) are in one place. Simple social media performance analytics Price : $14.99 Evernote integrates with calendars like Google, Microsoft, and Apple.

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5 Strategies for Success with Real Time Marketing

Oktopost

Tip: Note below how Microsoft specifically calls out Amazon and Google. You don’t even need to be a Fortune 500 brand like Microsoft or Google to to do it right. Take for example Namogoo, a small but growing B2B startup. Once it was a full blown RTM event, other brands had the opportunity to jump in and take advantage.

Strategy 125
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Once again, Hootsuite is here to make your social media life easy with all-in-one analytics for all your platforms in one place. He talks about Box, but also about startup culture, lessons learned, and leadership tips. Don’t want to spend hours each month gathering all your performance data, though? Understandable.