Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107

Analytics Meeting Tools Sentiment 107

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024. It also requires constant monitoring and optimization to ensure that the budget is aligned with marketing goals and delivers maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. Social media work is about more than just creating on-trend posts. But for the most part, it’s old data.

Team 135

Team Social Media Management Skills Trends 135

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. It meant no promoted content, a limited use of stories and no analytics. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

Social Media 329

Social Media Consultant Resources Curation 329

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. Use your on-site analytics.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Keyhole.co

MAY 4, 2023

As someone who’s spent a fair share of time working with social media analytics, I’m no stranger to the world of Twitter analytics tools. At Workello, we rely on a variety of tools for Twitter analytics. The recent API price hike has indeed caused some concern among users of Twitter analytics tools.

API 52

API Price Marketing Analytics 52

Keyhole.co

MAY 12, 2023

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. Social media marketing Get more out of your social media campaigns to promote your brand.

Tools 52

Tools Strategy Marketing Analysis 52

Social Media Strategies Summit

JULY 19, 2023

Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.” These posts generate hundreds of thousands of views while spotlighting the brand’s products. Featured image by Pexels.

Brands 130

Brands Energy Sports Fashion 130

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 128

Review Brands How To Analysis 128

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. With over 335.7 But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. What About Analytics and Reports?

Analytics 164

Analytics Influencer Issues Metrics 164

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Tools 112

Tools Tweetdeck Brands Sentiment 112

The Realtime Report

NOVEMBER 22, 2022

You also might not have realized how significantly data analytics can contribute to efforts of identifying, mitigating, monitoring, and reporting cybersecurity risks. It is possible for data scientists to build analytical models capable of detecting potential risks and assessing their impact. Monitor Market Trends.

Data 91

Data How To Class Analytics 91

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Idaconcpts

SEPTEMBER 2, 2014

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Your site support usually comes with analytics or data breakdown. Go with the Trends. Social platforms, such as Twitter, have specific pages noting trending topics.

Marketing 155

Marketing Virtual World Patterns Mobile 155

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. How data and analytics impact public relations.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85