Trending Sources

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. In short, always be aware of what’s trending.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Push Notifications in Facebook Analytics for Apps.

Three Innovative Ways to Market Your Product on Pinterest

Spin Sucks

Is Pinterest part of your social media marketing strategy? Emily Connor has some tips to help you master Pinterest marketing. The post Three Innovative Ways to Market Your Product on Pinterest appeared first on Spin Sucks.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. So how can you use Twitter trending topics? However, avoid inappropriately newsjacking a trending topic. Market Your Services.

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

6 Social Media Trends That Will Take Over 2017

Sprout Social

Looking toward 2017, social media trends will continue to evolve and surprise us. However, social media marketers shouldn’t have to wait long until competitors start to catch up with their own facial lenses. This could be a major sign of budding social media trends.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. It detects growing trends in real time, identifies breaking news, and monitors specific keywords.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

The Four Skills Digital Marketers Need Today

Spin Sucks

By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent.

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LinkedIn Analytics: The Complete Guide

Sprout Social

Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. You’ll see your total number of followers, audience demographics and trends in your follower growth.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

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Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval.

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pamorama

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. Once your website has been verified, you’ll see a checkmark next to it and will have access to your Web analytics when you’re logged in.

Use Predictive Analytics to Create Valuable Content

Spin Sucks

In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. Use Predictive Analytics to Create Valuable Content. By Robert Conrad.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Each one is far more useful to you as a marketer or business owner than total likes.

20 Social Media Marketing Blogs You Should Read in 2013

Pamorama

Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place!

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software.

Top 5 Facebook Trends & How to Implement Them

Sprout Social

But we’ve got you covered with a few of the latest Facebook trends we’ve seen. These Facebook trends aren’t the shiny new features that may or may not take off. So here are our top five Facebook trends and how you can implement them into your own social media strategy: 1.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

Cross-Domain Tracking In Google Analytics

Spin Sucks

Google analytics offers a wealth of tools for tracking website performance. Luckily, Google analytics offers tools for treating a visitor who clicks from your website to a third-party system on another domain as a single visit. Are you noticing trends where people drop off forms?

Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. Real-Time Marketing.

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Top executives: social media marketing is for thee, but not for me.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

The New Strategist

In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. The post Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action appeared first on Foglyte.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

16 Smart Inside Sales Trends In 2016 [Infographic]

Social Selling Masters

Selling effectively entails keeping up with industry updates and trends. In this post, we’ll be examining the smartest sales trends to emerge in 2016. 100 million people in the over–50 market means a longevity boom. They are smart, savvy and follow trends.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Actionable Analytics. Google Analytics Advanced Segments. Zuum primarily provides competitive analytics for Facebook pages.

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Facebook is trying to be the go-to place for news and trending stories (aka, Twitter).

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

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“So What?” is the Big Trend of 2015

Geoff Livingston

And without further ado, let’s get to the big trend for 2015. No matter how often I consider Watches , fancy apps , and the Internet of Things, I find myself meandering back to data and how it is forcing marketers to answer the question, “So what?”

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics).

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15 Reasons Why Analytics Prediction Will Make You a Better Marketer

Convince & Convert

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.